“I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.” – Billy Joel
1 April 2012: What if the millions of YouTube music fans and their favourite YouTube artistes got together to support the end to violence against women and girls? The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, aims to answer this question with the launch of the Music For Pixels campaign today. It is the first music-based social media charity campaign to exclusively collaborate with YouTube artistes to speak up against VAW through music video PSAs while raising funds for the cause via digital music downloads.