10 DECEMBER 2013, WORLDWIDE: The Pixel Project, the award-nominated volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is pleased to announce the launch of the Sing For Jyoti YouTube music video gallery on World Human Rights Day 2013. The Sing For Jyoti Project, which was launched in Spring 2013, is an ongoing music campaign which invites music artistes from around the world to contribute their YouTube music videos to an online music gallery to say NO to VAW. The Sing For Jyoti project and gallery is named after Jyoti Singh Pandey, the Delhi Gang Rape Victim, in honour of her courage and strength in fighting for her life to the very end.
Regina Yau, Founder and President of The Pixel Project said: “The Pixel Project created the Sing For Jyoti Project to continue what we began with the Valentine 2013 YouTube Cover Carnival – the building of a fitting musical tribute to Ms. Pandey and women and girls worldwide who have experienced VAW, some of whom lost their lives to violence just as Ms. Pandey did. We are off to a solid start with over 20 music videos which form the basis of the gallery; and we hope that the project will be a positive platform for artistes to help us continue the momentum of the anti-VAW activism her death inspired in communities in India and beyond.”
Interested artistes are encouraged to submit music videos of either original songs or covers that contain inspiring and uplifting lyrics that will lift the spirits of women, girls and VAW survivors in keeping with The Pixel Project’s positive approach to raising awareness about VAW. Participating artistes are also required to include a special awareness-raising message in the “About” section under their submitted video. Ms. Yau said: “Music is a potent force for spreading ideas and messages and we hope that the Sing For Jyoti gallery will be a powerful positive counterpoint to the rampant misogyny and violence expressed through today’s popular music. We look forward to doing so with the support of our YouTube Music Ambassador, AHMIR; and our partner, the Positive Music Association.”
AHMIR will be contributing one of their music videos to the gallery. They said: “We are honoured to our cover of “I Won’t Give Up” to the Sing For Jyoti project. It is our hope that our talents and voices can help spread the anti-VAW message around the world and ensure that Jyoti Singh Pandey will be a symbol of strength, courage and change instead of tragedy.”
Scott Johnson, the Founder of the Positive Music Association, said: “The Positive Music Association is pleased to participate in the Sing For Jyoti project because violence against women is an uncomfortable yet critical issue that affects all of us, either directly or indirectly. What better way to raise awareness of it than through the international language of music, especially Positive music. If the human species is to survive, it is essential that women all over the world are treated with kindness and respect, and are empowered to contribute fully to the evolution of humanity.”
To visit the Sing For Jyoti music video, go here.
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To learn more about the Sing For Jyoti project, go here.
For further information about Music For Pixels campaigns by The Pixel Project, please contact the Music For Pixels campaign team – music4pixels@thepixelproject.net or music4pixels@gmail.com
About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)
Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes in 2013 will go towards supporting the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence, The Pixel Project and various anti-Violence Against Women nonprofits worldwide.
About The Pixel Project (www.thepixelproject.net)
The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media and new technologies. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.
About AHMIR (www.youtube.com/ahmirTV)
As featured in Us Weekly, Billboard, Vibe.com and AOL Entertainment, AHMIR is the #1 Most Popular R&B Group on YouTube with over 70 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, P!nk and more. The group has used their success to bring awareness to charity organisations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, YMCA, The Pixel Project, and Kevin Youkilis Hits for Kids. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment and have just released their debut single entitled “WAR” to Top 40 radio nationwide. “WAR” is available now for purchase on iTunes.
About the Positive Music Association (http://www.PositiveMusicAssociation.com)
The Positive Music Association is an international membership organisation dedicated to promoting Positive music artists and Positive music as a distinct genre of music. Positive music is defined as lyric-based songs with universal, life-affirming messages. Positive music can inspire, heal, uplift, empower, energize, unite and enlighten as we create and awaken to a more peaceful, sustainable and healthy world that works for everyone. Founded in 2003, the PMA has over 350 members in over 12 countries and growing. For more information, contact Scott@PositiveMusicAssociation.com.