“I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.” – Billy Joel
1 April 2012: What if the millions of YouTube music fans and their favourite YouTube artistes got together to support the end to violence against women and girls? The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, aims to answer this question with the launch of the Music For Pixels campaign today. It is the first music-based social media charity campaign to exclusively collaborate with YouTube artistes to speak up against VAW through music video PSAs while raising funds for the cause via digital music downloads.
Music For Pixels 2012 kicks off with YouTube’s Number One most popular R&B group, AHMIR as the campaign’s first ‘Artiste of the Month’. The campaign will run on an ongoing basis and The Pixel Project aims to announce a new artiste every month as the campaign grows. During their stint as ‘Artiste of the Month’, each musician will contribute a music video PSA featuring them performing an uplifting and empowering cover or original song and speaking out against VAW. The song will be available for download and a portion of the proceeds will go towards the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation.
Regina Yau, Founder and President of The Pixel Project, said: “VAW remains a difficult and taboo issue for many people to face, much less talk about. The Pixel Project believes music is a powerful and positive tool that gets people aware of the importance of stopping VAW while promoting healthy non-violent relationships and personal empowerment, particularly when it is easily shareable online. Through Music For Pixels, we will be collaborating with some of the most talented independent YouTube musicians in the world to present songs which will encourage hope and courage in survivors while inspiring men, women and youth to work together to end violence against women in whatever capacity they can, wherever they are in the world.”
AHMIR said: “We feel honoured and blessed to use our talents and social platform to bring awareness to the Music for Pixels campaign. There is no place in this world for violence against women and it hurts us that this exists more than people know. We hold women in such high regard and we hope that our cover of The Rose can move people everywhere to step up, speak out and help those women in need. Most of all, we truly hope that our voices reach victims, survivors and activists and gives them hope, belief and conviction that they are not alone in their fight against violence. This is a call to action.”
——————————————————————————————————————–
For further information, please contact:
General Inquiries:
- Eliska Hahn, Music Campaigns Coordinator – eliska@thepixelproject.net
- Heather Carson, Assistant Music Campaigns Coordinator – heather@thepixelproject.net
Media Inquiries:
- Ben Matthews – ben@brightone.org.uk
About The Pixel Project (www.thepixelproject.net)
The Pixel Project is a volunteer-led nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for Malaysia’s Women’s Aid Organisation and the U.S.A.’s National Coalition Against Domestic Violence by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.
About AHMIR (www.ahmirmusic.com)
AHMIR is the #1 MOST POPULAR R&B GROUP on YouTube with over 60 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, Pink, and more. The group has used their success to bring awareness to several charity organizations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, Words Matter, YMCA, Kevin Youkilis Hits for Kids, and The Pixel Project. Their cover video of Pink’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment (distributed by RED / Sony Music).