Tag Archives: Activism 101

LAUNCH ANNOUNCEMENT: The Pixel Project’s First “16 For 16” Charity Digital EP

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25 November 2012: The Pixel Project is proud to present their first annual 16 For 16 charity digital EP featuring songs from YouTube and other independent artistes from around the world saying NO to violence against women (VAW) while raising funds for The Pixel Project. The EP is launched on the International Elimination of Violence Against Women Day as both a Music For Pixels programme as well as a part of The Pixel Project’s year-end 16 For 16 campaign in honour of the 16 Days of Activism Against Gender Violence.

The 16 For 16 digital EP is the third Music For Pixels programme to kick off in 2012. Regina Yau, Founder and President of The Pixel Project said: “Music For Pixels mainly concentrates on working with YouTube artistes. However, since we started the campaign, we have also been contacted by artistes who do not have a presence on YouTube but are keen to use their music to speak out against VAW. We developed the EP as a platform for showcasing their anti-VAW music via YouTube and digital downloads.”

The EP includes 5 artistes from around the world. Each artiste has created a music video PSA of their song in the Music For Pixels format which includes artiste statements against VAW and key global VAW statistics. The EP is headlined by AHMIR – YouTube’s #1 R&B group and The Pixel Project’s YouTube Music Ambassador. Other participating artistes are: Pete Ahonen – a Folk-Rock singer-songwriter and Lost Monkey Records artiste from California, USA; Sarah Carpio – a Pop singer-songwriter and anti-human trafficking activist from Mexico; The Other People – a Pop-Rock band from India and winner of The Pixel Project’s Fall 2012 YouTube Cover Carnival; and Tony O’Malley – a Jazz-Pop singer-songwriter and pianist from the UK.

Ms Yau said: “Music is one of the most powerful ways of spreading important social justice messages that would be difficult to talk about otherwise. With VAW being a taboo topic in many cultures and communities, we and the artistes on board this EP hope that this collection of 5 songs will inspire listeners worldwide to break their silence and take action to stop VAW in their communities. The songs are specially selected or written to boost the spirits of women and girls who have experienced and survived VAW and to bring a little hope in their lives over the year-end holiday season when incidences of VAW (especially domestic violence and female genital mutilation) spike.”

This limited edition EP is available from 25 November 2012 to 28 February 2013 from major digital retailers worldwide including iTunes and Amazon. With prices ranging from US$4.95 to US$6.45 depending on region and retailer, it is an affordable way for the global online community to give to the cause. Thanks to the pro bono distribution services of Horus Music and the generosity of the participating artistes, 100% of the proceeds will go towards supporting the development of The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign that is currently in beta mode and is scheduled for launch in 2013. The Pixel Reveal campaign aims to raise US$1 million in benefit of the National Coalition Against Domestic Violence, The Pixel Project and other anti-VAW nonprofits around the world.

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For further information, visit the “16 For 16” digital EP introduction page and FAQ page.

  • To buy the digital EP on iTunes (US$6.45), click here (also available on iTunes worldwide – just adjust your country of origin when buying).
  • To buy the digital EP on Amazon.com (US$4.95), click here.

For any further inquiries, please contact The Pixel Project team at info@thepixelproject.net.    

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. The campaign currently comprises 3 distinct programmes including Artiste of the Month, the YouTube Cover Carnival contest and the 16 For 16 digital EP.

Interview With An Artiste: Malissa Alanna

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview Barbados-based artiste Malissa Alanna who submitted her cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.

Malissa Alanna was born and raised on the Island of Barbados. At 9 years old she penned her first song. She has concentrated on the country/pop genre, something unusual for a teenager born and raised in the Caribbean! However, with her strong, versatile voice, she can sing just about anything. Malissa Alanna has excelled in jazz dancing and martial arts, attaining the rank of Senior Black Belt, and is known for her relentless drive and effervescent personality.

1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.  

I am Malissa Alanna. I was born and raised in the Island of Barbados, which is a beautiful coral Island in the Caribbean. I am a singer, songwriter and producer and despite my country’s love of calypso and reggae, I am a country artist and have been  making significant strides, particularly recently.

I spend a tremendous amount of time reading and watching movies, and it has come to my realisation that domestic violence against women is one of the most common causes of unnatural death among women across the world. Although I personally have not had to endure the obvious emotional and physical anguish that those for whom this is a reality must face on a day to day basis, I have adopted this cause as one of my key causes (along with the fight against HIV/AIDS) as I develop as an artist and hope to use my platform as an opportunity to address these profound issues. I have also learned that there are often instances where my two causes become one as women are, in many cases, beaten and forced to have unprotected sex with men, and contract the HIV Virus. Looking at the bigger picture, my music must be used in every way to help those who have to face this kind of suffering in their lives.

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2. Why is ending violence against women important to you?

Ending violence against any human being or any living thing is important to me. However, women nurture and carry life, and the love I have received from my mother throughout the course of my lifetime has had a profound impact on my development, and has shaped who I am. I could never imagine how devastating it must be for children in particular to witness their mothers being abused. As a teen myself, I could only imagine the horror any young lady who is trapped in an abusive relationship must go through. And so I believe all young ladies should enjoy the freedom and consistent love with which I have been blessed from the men in my life – my father, extended family, and friends. I think it is important for everyone to enjoy this life we have been blessed with and not wake up each day in fear of pain or torture.

3. In your opinion, how does music help in efforts to end violence against women?

Throughout the years music has played a powerful part in the perception of violence against women. We have seen Tina Turner overcome her struggles with abuse to triumph and become one of the most successful recording and performing artistes in history. We have also seen the disastrous impact abuse has had on Rihanna (who is also from Barbados). I think it is important to target music consumers who represent a vast majority of the world’s population, to sensitise them about the reality of domestic violence and to give those who are in abusive situations the courage to tell someone and get help.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians are among the world’s most powerful people, particularly in this era of YouTube, Twitter, Facebook etc. Musicians can use that vast reach and social presence to send direct messages to their fans and supporters to push for the end of violence against women. Their lyrical content can also be used by sending positive messages.

Interview With An Artiste: ToRi-LyNN

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview US-based YouTube artiste ToRi-LyNN who submitted her cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.

ToRi-LyNN (born Tori-Lynn Jones) is a teen triple threat in the entertainment world. She began dancing at the age of three and has since made her mark as an aspiring pop artist. She has performed at many charity events across Florida and has also released two singles: Labyrinth of Love and Nobody But Me. Her family, manager Cheryl Steele, and vocal coach Anita Wilson have been major influences in her artistic career, but her biggest inspiration has been her younger brother Glenn who is battling a very rare genetic disease called cystinosis. She dedicated Labyrinth of Love to him and hopes to use her music to spread the word about this rare, life-threatening, and incurable disease.

1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

My name is ToRi-LyNN. I am 15 years old and I’m from Boca Raton, Florida.  I am speaking out and taking a stand about a cause that is very near and dear to my heart right now. Recently, I was introduced to The Pixel Project’s YouTube Cover Carnival contest that I had not really been that familiar with until I really got involved with what it was about. I have been involved with a lot of charity work and projects, such as: Relay For Life, Dan Marino’s Walk For Autism, cystinosis, which is a very rare genetic disease that my brother, Glenn, has. However, I have never been involved with the cause to end violence against women, and now that I’ve learned more about it and had the wonderful opportunity of being introduced to The Pixel Project, I am very happy to be a part of it.

2. Why is ending Violence against Women important to you?

Knowing that 1 out of 3 women and even young girls my age suffer through such terrifying situations as this really makes me want to help out and do something about it! Everyone should take a stand and speak out against violence against women & girls, because NO ONE should ever have to suffer, be humiliated & most of all be a victim of such a horrible crime! I am trying to reach out to as many people as possible for a good reason and a great cause: VIOLENCE AGAINST WOMEN! I truly believe in this cause and want to help to try & STOP this! I have entered into The Pixel Project’s YouTube Cover Carnival contest to help promote this cause and would love the whole world’s help in getting people involved. I would like to be one of many spokespersons for a great cause such as this. If we all come together and stand up to violence against women and girls, the world would be a much better place to live in.

3. In your opinion, how does music help in efforts to end violence against women?

Music makes the world go around! In my opinion, music is something that hits home with people as far as getting your emotion and feelings out there. The lyrics of a song can be very strong and will draw an audience’s attention. I think music is the best way to get your point across, even better than someone just standing there making a speech. Music not only makes a statement with its lyrics, but it also entertains people and gets them to listen.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

In my opinion, people are always more likely to take a lot more interest in listening to someone with status, especially a celebrity. It’s just human nature. With that being said, half of your battle is taken care of as far as how a musician can help encourage people to take an interest in and step up to help stop violence against women. The majority of the people in this world love music and the people who sing it. That is a BIG incentive right there because people love to hear artistes sing and when something like a cause or a campaign to help comes into play, people are all the more interested. It inspires most people and makes them want to get involved, especially if it’s a musician who has made a direct impact on them or their lives.

Interview With An Artiste: Straight to Number Six Foothill

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview US-based group Straight To Number Six Foothill who submitted their Rock-tinged cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.

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Straight to Number Six Foothill was established for the single purpose of producing this music video. Our members all have professional careers by day while the love of music keeps us actively pursuing performance dates by night. Our members are: Helena Levin (Vocals), lead vocalist for “The Six” band. Michael Luethold (Guitar / Bass), lead guitar player for the progressive rock band ‘Straight To The Moon”. Harold “Spike” Jones (Drums), drummer for the Southern California country rock band “The Foothill Billy Band”. John Torres (Guitars) producer and rhythm guitar player for “The Six” band.

1. Tell us about StraightToNumberSixFoothill and why you decided to take part in the YouTube Cover Carnival.

We were first notified of the contest by a good friend of John Torres, who is active in championing organisations that work to stop violence against women and children. She felt the contest was an opportunity for the band to “be heard” and benefit a very worthy cause. With only a week’s notice the band was hastily assembled, entering the studio without benefit of any prior rehearsals.

2. Why is ending Violence against Women important to you?

Domestic violence, sexual assault, sexual harassment, and the violence of poverty emphasised by the radical attacks on poor women and children all result from society’s attitudes toward women and efforts to “keep women in their place.” Until we, as a global society eliminate violence based on gender, we can never achieve true human equality.

3. In your opinion, how does music help in efforts to end violence against women?

Since the early ’60s, music has been at the forefront of spreading the word about gender equality. As awareness evolved, music and musicians have become more dynamic or vocal in efforts to raise awareness about violence against women. One of the best examples is Tina Turner, who suffered the violence first hand. For decades she has used her celebrity to promote awareness about violence against women.

Because of its ability to reach a worldwide audience, music delivers a message to literally billions of people who are influenced by the artiste and will subsequently be anxious to support their cause.

 4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians have a long history of championing causes that alleviate world suffering. Whether as individual artistes or bands performing on the “Big stage”, musicians have tirelessly devote their time to causes. By providing a venue or platform from which the message can be delivered, musicians, using their popularity, will articulate the message to their fan base who are eager to listen and will participate. Provide the outlet to a musician, and they will deliver with enthusiasm.

Interview With An Artiste: Jess Greenberg

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview UK-based YouTube artiste Jess Greenberg who submitted her acoustic cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.

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Jess Greenberg has been playing the guitar for around seven years, but has sung and loved music for as long as she can remember. She has always really enjoyed performing, which led her to share some videos on YouTube. Now having been invited to take part in the Cover Carnival, she is grateful for the opportunity to use something she loves to be part of such a great cause.

1. Tell us about yourself – Why did you start sharing your music on YouTube and why you decided to take part in the YouTube Cover Carnival.

I’ve always loved playing the guitar and singing, and I’ve always enjoyed performing. I think I started sharing videos on YouTube because I liked the idea of being heard by people I didn’t know. I wanted to see what people thought of me and try to improve as a musician.

I wanted to take part in the Cover Carnival because it was an opportunity to be part of something new for me, and to be part of such an important cause.

2. Why is ending Violence Against Women important to you?

Going to a girls’ school, the importance of the rights and empowerment of women has been a major subject for me. Violence against women is a terrible abuse of human rights and it shocks me that it is still such a prevalent issue and is affecting so many women even in our current day and age. I’m honored to have the opportunity to be part of such a brilliant cause.

3. In your opinion, how does music help in efforts to end violence against women?

For me, music is way of expressing yourself. Music can help to convey the message to end violence against women, bring together peoples’ emotions and raise awareness.

 4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

There are so many musician that I look up to, as do millions of people around the world. Musicians can help by using their platform to reach the people that listen to their music and convey important messages such as ending violence against women.

 

Interview With An Artiste: The Other People

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview Mumbai-based The Other People who have submitted their R&B tinged cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.

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The Other People were formed in July 2004 and in the last eight years, they have performed at scores of venues, concerts and private events across the country. Playing a varied range of popular covers, this six-member band has been making waves at clubs, concerts and private events across India and internationally. The Other People are known to bring about an original twist into each track that never fails to surprise the audience. The band is now expanding their list of original songs and in the process of recording their debut album

1. Tell us about The Other People and why you decided to take part in the YouTube Cover Carnival.

The Other People is a six member band and with our enthusiastic music performances we believe we can transcend boundaries. Music is our passion, and through this we believe we can help reach out to people and raise our voices in unison and make this world a better place.

The YouTube Cover Carnival is therefore, a perfect platform for us to reach out to people not only in India, but also to a wider global audience and hopefully spread awareness about Violence against Women amongst others.

 2. Why is ending Violence against Women important to you?

Violence in any form is unacceptable and SHOULD be condemned in any and every society. There is never a reason for women to be discriminated against or attacked in any way. Women are the heart and soul of this world – they are hardworking, loving, and compassionate. Women are above all our mothers who bring new life into this world and violence against them is a crime.

 3. In your opinion, how does music help in efforts to end violence against women?

Music is a powerful medium with a vast reach. Simple melodies and lyrics can convey messages through songs which in turn, help spread awareness. Music conveys feelings, emotions and pain. Music is a universal language, it cuts across all barriers. Everyone listens to music in some form or the other; hence we strongly believe that music is a great medium to help spread awareness and educate people.

4. How can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians over the years have been doing their bit for social reform, right from John Lenon, Bob Dylan, and Tracy Chapman to the modern day mavericks. Musicians when they come together can change the world. Concerts for causes have changed so many lives and bought together so many people for a cause. We musicians have the power to bring these social causes the attention they require, whether it is in the form of writing songs, holding concerts or campaigns or any other means.  Musicians get messages across through music which is a medium EVERYONE accepts the world over.

We can be the instruments of Change!

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Excited to begin using music to enhance your efforts to stop violence against women? Why not start by taking part in The Pixel Project’s Fall 2012 YouTube Cover Carnival competition featuring Kelly Clarkson’s “Dark Side” to say NO to violence against women while getting a chance to win the Grand Prize Package which includes free song production, free digital distribution and being featured on the YouTube homepage of YouTube’s #1 R&B group, AHMIR.
The competition ends at 9PM EST on 31 August 2012.

Activism 101: 5 Ways To Combine Music and Activism

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From Bob Dylan protesting for peace to Bruce Springsteen railing against Wall Street, music has always been a powerful medium for raising public awareness about the important issues of the day. Indeed, music is the original viral messaging tool as songs were one of the main ways of keeping cultural and political messages alive and thriving in communities through the generations.

Music is often able to say what we cannot directly raise in polite conversation and somehow makes taboo topics more palatable for many communities and cultures. Often, music serves as a potent force for introducing ideas that catalyse change and making sure they stay and blossom in our minds using catchy rhymes, irresistible hooks and toe-tapping rhythm. An excellent example is Lady Gaga’s “Born This Way” which champions the LGBT cause by wrapping the message about accepting people regardless of gender or sexual orientation within a hummable tune and sing-along lyrics.

Today, the power of music to tell stories and communicate powerful messages has been greatly enhanced by radio, film and television. With the coming of the Internet and social networking sites such as YouTube, Vimeo and MySpace, the ability of music to effect change has been further amplified as anyone with an instrument, some musical talent and a webcam recorder can record themselves on their laptop and upload their songs for the world to hear.

For the cause to end violence against women and other difficult human rights issues, music and musicians are a crucial part of giving the cause a voice that will be heard. This is because, more often than not, it is difficult to get people talking about it but a song may be just the positive trigger needed to get the conversation going.

Whether you are a musician or a music fan or an activist who loves music, here are 5 ways you can use music to help propel the cause to end violence against women and other humanitarian issues:

Musical Activism Idea 1: Get Songwriting! If you are a songwriter, take up the challenge of writing songs that talk about violence against women and other human rights issues and that gives a voice to survivors of violence and abuse. And it needn’t be all doom and gloom – some of the most well-known songs out there such as “Man in the Mirror” and “Big Yellow Taxi” prove that songs about social justice issues can be as catchy as any other song.

Musical Activism Idea 2: YouTube It! Whether you are a budding or seasoned musician, get on YouTube to perform your songs for social change… or select songs about social justice to cover. With low-cost or free sound recording and video editing programmes easily available now, there is no excuse not to get online and get music vlogging!

Musical Activism Idea 3: Get The Competition Going! If you are a nonprofit, consider running a music competition requiring contestants to also carry your message of social change in their music as part of their participation. This can be a YouTube competition such as The Pixel Project’s YouTube Cover Carnival contest or a songwriting competition or even a live performance competition a la The Voice.

Musical Activism Idea 4: Soundtrack Your Campaign! Whether you are a grassroots group, an activist or a nonprofit, make music an integral part of your campaign be it using appropriate songs to buoy up spirits during your protest march, creating an anthem for your cause or including selling music downloads as part of your fundraising activities.

Musical Activism Idea 5: Go live! From Band Aid to Live 8 to Global Freedom Concerts, concerts have been a staple for raising awareness and fundraising for causes ranging from famine in Africa to Human Trafficking. So organise local musicians to hold concerts or short performances to help raise funds and awareness for your cause.

This article is cross-posted at the Bell Bajao blog by our partner, Breakthrough.

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Excited to begin using music to enhance your efforts to stop violence against women? Why not start by taking part in The Pixel Project’s Fall 2012 YouTube Cover Carnival competition featuring Kelly Clarkson’s “Dark Side” to say NO to violence against women while getting a chance to win the Grand Prize Package which includes free song production, free digital distribution and being featured on the YouTube homepage of YouTube’s #1 R&B group, AHMIR.

The competition ends at 9PM EST on 31 August 2012.

ANNOUNCEMENT: The Fall 2012 YouTube Cover Carnival Competition

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1 August 2012: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to launch their Fall 2012 YouTube Cover Carnival competition offering up-and-coming music artistes on YouTube and beyond an opportunity to boost their careers while using their talents to say NO to VAW.

Regina Yau, Founder and President of The Pixel Project said: “Music For Pixels is a music campaign focused on collaborating with YouTube artistes to raise awareness about VAW through music video PSAs while raising funds for the cause via digital downloads. The YouTube Cover Carnival is one of the campaign’s programmes. With 1 in 3 women worldwide having VAW, we hope the double incentive of career-boosting prizes while raising awareness of the violence which may well affect (or have affected) the women in their lives will inspire artistes to take part in the competition.”

The song selected for participants to cover is Kelly Clarkson’s ‘Dark Side’. Ms Yau said: “Kelly Clarkson is a positive role model whose songs are empowerment anthems for women and girls worldwide. We selected ‘Dark Side’ because of its poignant yet positive lyrics which many survivors of violence against women can relate to. It is about accepting and loving people for who they are.”

The competition kicks off on 1 August and the submission period runs from 1 August – 21 August 2012 and the selection process includes semi-finals and finals. 10 semi-finalists will be announced on 1 September 2012 and the public will be given 10 days to vote for 5 finalists. The top three winners will be announced on 14 September 2012. The semi-finalists and final winners will be selected by The Pixel Project as well as the Music For Pixels YouTube Music Ambassador, AHMIR, Lost Monkey Studio and Horus Music who are generously donating their services and swag as prizes.

The Grand Prize Winner receives a comprehensive package worth at least US$1400 including: Free production, mixing and mastering of one of his or her original songs courtesy of Lost Monkey Studio; Placement of their song on Lost Monkey’s catalogue for TV/Film licensing; Free distribution of their song by Horus Music; Having their winning cover of ‘Dark Side’ produced, mixed, mastered and included in The Pixel Project’s year-end digital EP (and the promotional campaign for the EP). The winning music video will also be featured on AHMIR’s YouTube homepage for 3 days together with a video foreword from AHMIR. With almost 350,000 subscribers (and rising) viewing AHMIR’s channel daily, this would be a significant boost for the profile of the Grand Prize Winner.

  • For more information on how to submit your cover of “Dark Side”, visit our submission page.
  • For more information about the prizes available, check out our prize listings.
  • To learn more about the campaign and your eligibility, visit our FAQ page.

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For further information, please contact:

General Inquiries:

Media Inquiries:

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from the portion of the song’s proceeds donated by artistes in 2012 will go towards the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence and other anti-Violence Against Women nonprofits.

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.ahmirmusic.com)

AHMIR is the #1 MOST POPULAR R&B GROUP on YouTube with over 60 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, Pink, and more. The group has used their success to bring awareness to several charity organizations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, Words Matter, YMCA, Kevin Youkilis Hits for Kids, and The Pixel Project. Their cover video of Pink’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment (distributed by RED / Sony Music).

About Horus Music (www.horusmusic.co.uk)

Horus Music is a 360 degree music company based in Leicester, UK, specialising in music distribution, publishing and management.  They are a one stop shop for getting your music on sale in online stores and subscription services worldwide, including: iTunes, Amazon MP3, Spotify, Deezer, Nokia, Napster, eMusic, Google Music, YouTube, Vevo, Myspace Music, HMV Digital, Zvooq, Simfy, 7Digital, Rhapsody and many more. They can also provide physical distribution throughout the UK.

About Lost Monkey Studio (www.lostmoneystudio.com)

Lost Monkey is a 16-track Pro Tools studio in Hayward serving artists and bands seeking a comfortable environment in which to produce broadcast-quality sounds. The studio is owned and operated by Bay Area drummer Mike Stevens, who drew upon his experiences working in the area’s most venerable studios to open Lost Monkey in 2010. Lost Monkey is currently also building a solid roster of immensely talented West Coast artists who are working hard towards becoming some of the most seminal musicians in the world.

 

CAMPAIGN UPDATE: Our First YouTube Music Ambassador and Two New Partnerships

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1 July 2012: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce the first YouTube Music Ambassador and two new partnerships that will take the Music For Pixels campaign (http://music4pixels.thepixelproject.net) from strength to strength.

YouTube’s Number One most popular R&B group AHMIR, the campaign’s first ‘Artiste of the Month’ who kicked off Music For Pixels in April 2012 has been appointed as The Pixel Project’s first YouTube Music Ambassador due to their commitment to the cause. In addition to donating the proceeds raised from download sales of The Rose to The Pixel Project for life, AHMIR will be working with the Music For Pixels team on various aspects of the campaign including the YouTube Cover Carnival, speaking out about VAW as male role models and recruiting other YouTube artistes to the campaign.

AHMIR said: “We feel very blessed and honoured to be working alongside The Pixel Project team as the first YouTube Music Ambassadors in raising awareness to end violence against women. We are excited about the many opportunities to use our social platform to help this important campaign.”

The Pixel Project also welcomes two music companies on board as campaign partners. The first is Horus Music in the UK with whom The Pixel Project has signed a 3-year pro bono agreement to distribute all Music For Pixels music to major digital channels for downloading including iTunes, Amazon and Spotify. Horus Music will also be handling the licensing/royalty payment processes for any cover music used by the campaign, thanks to their membership with The Harry Fox Agency, the premier mechanical licensing agent and provider of rights administration services and the largest aggregator in the U.S. 100% of the net proceeds of all campaign music distributed via Horus Music will be donated to The Pixel Project.

Nick Dunn, Founder and CEO of Horus Music said: “We are very excited to be working with The Pixel Project, a nonprofit that does so much good work around the globe for those in society who still have to struggle daily with sexism, inequality and medieval attitudes.  Music is one language that can unite the world and bring joy to all so we’re especially proud to be able to help ensure the artistes working with The Pixel Project can have their music heard around the world and make a difference to many lives, those who discover the artistes and to those who will benefit from the work of The Pixel Project.”

The second is San Francisco, California-based Lost Monkey Studio which handles up-and-coming independent U.S. West Coast artistes and brings with them more than 20 years of recording and music management experience. As part of their partnership with The Pixel Project for the Music For Pixels campaign, Lost Monkey will be donating a range of music-related prizes such as Music Production, Mixing, Mastering and TV/Film Licensing Submission for YouTube Cover Carnival winners to inspire musicians all over the world to take part in the campaign to use their musical talent to say NO to VAW. Lost Monkey artiste, Pete Ahonen, will also be collaborating in an upcoming Music For Pixels online fundraiser, details of which will be announced later this year.

Mike and Michelle Stevens, Co-founders of Lost Monkey Studio said: “We are pleased to be collaborating with The Pixel Project and deeply believe in what they are working towards. Music is something that feeds the soul. We all have our own personal soundtracks to life, and they help us, heal us and make us stronger. Lost Monkey is deeply honoured to be a part of the mission to end Violence Against Women.”

Regina Yau, Founder and President of The Pixel Project, said: “The Pixel Project and our Music For Pixels team is looking forward to working closely with AHMIR, Horus Music and Lost Monkey Studio over the next 12 months and beyond. We are pleased that all three share our strong belief that music is a powerful and positive tool that gets people aware of the importance of stopping VAW while promoting healthy non-violent relationships and personal empowerment, particularly when it is easily shareable through social media and other online channels. Together, these collaborations will strengthen the Music For Pixels campaign and its mission to encourage hope and courage in survivors while inspiring men, women and youth to work together to end violence against women in whatever capacity they can, wherever they are in the world.”

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For further information, please contact:

General Inquiries:

Media Inquiries:

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from the portion of the song’s proceeds donated by artistes in 2012 will go towards the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence and other anti-Violence Against Women nonprofits.

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a completely virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for the U.S.A.’s National Coalition Against Domestic Violence and other anti-Violence Against Women nonprofits by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.ahmirmusic.com)

AHMIR is the #1 MOST POPULAR R&B GROUP on YouTube with over 60 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, Pink, and more. The group has used their success to bring awareness to several charity organizations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, Words Matter, YMCA, Kevin Youkilis Hits for Kids, and The Pixel Project. Their cover video of Pink’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment (distributed by RED / Sony Music).

About Horus Music (www.horusmusic.co.uk)

Horus Music is a 360 degree music company based in Leicester, UK, specialising in music distribution, publishing and management.  They are a one stop shop for getting your music on sale in online stores and subscription services worldwide, including: iTunes, Amazon MP3, Spotify, Deezer, Nokia, Napster, eMusic, Google Music, YouTube, Vevo, Myspace Music, HMV Digital, Zvooq, Simfy, 7Digital, Rhapsody and many more. They can also provide physical distribution throughout the UK.

About Lost Monkey Studio (www.lostmoneystudio.com)

Lost Monkey is a 16-track Pro Tools studio in Hayward serving artists and bands seeking a comfortable environment in which to produce broadcast-quality sounds. The studio is owned and operated by Bay Area drummer Mike Stevens, who drew upon his experiences working in the area’s most venerable studios to open Lost Monkey in 2010. Lost Monkey is currently also building a solid roster of immensely talented West Coast artists who are working hard towards becoming some of the most seminal musicians in the world.

“Music For Pixels” YouTube Cover Carnival #1: ‘The Rose’

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The first ever Music For Pixels song is YouTube’s #1 R&B band AHMIR’s cover of ‘The Rose’ – the song about hope, love and surviving tough times that was first made famous by Bette Midler.

When asked why they selected ‘The Rose’ as their contribution to the campaign, AHMIR explained: “‘The Rose’ is such a classic song that has transcended generations because of its beautiful lyrics and emotional sentiment that tugs at your heart strings. We felt that if we could use such a powerful song to carry this message that it would resonate well with audiences today, both young and old, and most importantly for future generations.

In honour of the launch of ‘The Rose’ music video and to help raise awareness about Violence Against Women,The Pixel Project invited musicians to submit a YouTube music video of their cover of ‘The Rose’ for our first YouTube Cover Carnival.

We had 5 brave souls step up to sing their very personal versions of ‘The Rose’ as a way of saying NO to violence against women straight from their hearts and they are listed below in alphabetical order and will shortly be added to our soon-to-come YouTube Cover Carnival Gallery.

(Want to join our next YouTube Cover Carnival to use your musical skills to say NO to violence against women? More details will be announced soon!)

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Music For Pixels YouTube Cover Carnival Artiste 1: Anjeza

Albania-born and Los Angeles-based Singer/Songwriter/Actress/Dancer/Model/Writer/Humanitarian Anjeza who actively uses her music to speak up against human trafficking immediately said ‘yes’ when our Music For Pixels Campaign Co-Coordinator, Gia Ibarra, invited her to record her version of ‘The Rose’ for the campaign. Here is Anjeza’s modern version of the song*:

*Trigger warning: There is literal imagery in this music video that may be disturbing to recovering survivors.

Music For Pixels YouTube Cover Carnival Artiste 2: Dante Deo

Dante Deo is a huge AHMIR fan and budding singer-songwriter who responded to AHMIR’s call for submissions for the YouTube Cover Carnival. Here is his take on ‘The Rose’:

Music For Pixels YouTube Cover Carnival Artiste 3: Donna

Donna is a survivor of Domestic Violence who says: “My guitar playing is a little rusty even though I have been playing almost all my life, the singing I think is OK but the recording quality not the best, the thing is I just want to add my VOICE to this important cause and worthy project that needs people to speak out, sing out, and do everything possible to end domestic violence.”

Music For Pixels YouTube Cover Carnival Artiste 4: Gail Whitmore

Here is what Gail Whitmore had to say about why she submitted her a cappella version of ‘The Rose’:

“As the Human Jukebox I perform from a list of 2,000 songs whatever the audience hollers out at me. The songs range from opera to rock to gospel to rap to musicals to TV commercials. We have a lot of fun.

As Gail Whitmore I am a dedicated human rights activist. I have been working with V-Day and HollaBack! for years and am honored to be doing this for The Pixel Project now when so many voices are needed in so many different ways.”

Music For Pixels YouTube Cover Carnival Artiste 5: William Kiley Smith

William Kiley Smith says: “Violence is humiliation  Violence is hate. Humiliation and hate are control. And we all know control of another human mentally or physical is slavery, let my people go, get up stand up however you want to say it take a stand and get passionate about something so serious and unneeded as fear and hate at the hands of someone who calms love for you but declares war.”

Here is his upbeat version of ‘The Rose’:

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Why not download ‘The Rose’ to help spread awareness about Violence Against Women? Proceeds go to The Pixel Project’s Celebrity Male Role Model campaign in aid of the USA’s National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation.

You can download the song at http://bit.ly/TheRosePixel

Before buying, have a listen via the music video PSA below to learn some key global statistics about violence against women: