2 October 2013: The Pixel Project, the award-nominated volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, the Positive Music Association (PMA) and YouTube’s #1 R&B group, AHMIR, are pleased to announce the first ever “Paint It Purple” online charity concert which will take place on 15 October 2013 in honour of Domestic Violence Awareness Month and World Singing Days.
The ‘Paint It Purple’ online charity concert was created when the PMA invited The Pixel Project to be part of their annual World Singing Days festivities. As World Singing Days will run from 18 – 20 October 2013, which is also part of Domestic Violence Awareness Month, The Pixel Project has incorporated World Singing Days into their annual ‘Paint It Purple’ campaign’s programme of activities raising awareness about domestic violence and VAW. This special live online concert will take place at 8pm EST, Tuesday 15th October 2013 on StageIt.com where fans can also chat with AHMIR live and there will also be a prize giveaway of Monster DNA headphones. The concert link is: http://is.gd/PaintItPurpleConcert.
Regina Yau, Founder and President of The Pixel Project said: “Music is a potent force for spreading ideas for change and messages of hope. We are honoured that our YouTube Music Ambassador, AHMIR, have not only kindly agreed to perform the concert but will also be generously donating 50% of the concert proceeds to help keep our campaigns and programmes running. We hope that the concert will not only entertain our supporters, AHMIR’s fans and music lovers alike but will also inspire them to think about how they could help stop VAW.”
AHMIR will be performing, a cappella, a wide-ranging set of songs in their signature four-part vocal harmonies. The playlist includes classics such as ‘In The Still Of The Night’ and ‘Yesterday’, Ed Sheeran’s hit song ‘The A-Team’, and an original song called ‘The Wedding Song’. AHMIR said: “We have so much fun doing these online concerts and it’s the perfect way to share our talents, interact with fans and most importantly raise awareness about VAW and provide financial support to The Pixel Project.”
Scott Johnson, the Founder of the PMA, said: “Imagine people all over the world singing on the same day to celebrate our common humanity. Music is an international language which connects people on a human and emotional level. This year’s theme is “Empowering Women” and we are delighted that The Pixel Project and AHMIR are participating in this global event to help raise awareness about VAW and domestic Violence while connecting our global community in the spirit of respect, friendship and joy. AHMIR’s performance on 15 October will set the stage for the official World Singing Days on 18 – 20 October. For more information on how you can participate, visit www.WorldSingingDay.org.”
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For further information, please contact:
- World Singing Days and the Positive Music Association – scott@positivemusicassociation.com
- The Pixel Project – info@thepixelproject.net
- The Music For Pixels campaign team – music4pixels@thepixelproject.net
- AHMIR – info@ahmirmusic.com
About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)
Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes in 2013 will go towards supporting The Pixel Project’s anti-VAW campaigns and projects.
About The Pixel Project (www.thepixelproject.net)
The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns using the power of the internet, social media, new technologies and popular culture/the arts.
About AHMIR (www.youtube.com/AHMIRTV)
Featured on Late Night with Jimmy Fallon, FUSE, Us Weekly, and Billboard, Boston based AHMIR is the #1 most viewed R&B group on YouTube with over 70 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Demi Lovato, and more. Yahoo! listed them as the “Top 5 YouTube Cover Artists. The Best Acts You Should Be Listening To Today”. The group has used their success to bring awareness to several charity organizations including Lucy’s Love Bus, The Pixel Project, and the American Cancer Society. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is signed to Robbins Entertainment which released their debut single entitled “WAR”. AHMIR is poised to continue their winning ways to remain leaders in the community and one of the top pop/R&B groups in the U.S. and beyond.
About the Positive Music Association (http://www.PositiveMusicAssociation.com)
The Positive Music Association is an international membership organisation dedicated to promoting Positive music artists and Positive music as a distinct genre of music. Positive music is defined as lyric-based songs with universal, life-affirming messages. Positive music can inspire, heal, uplift, empower, energize, unite and enlighten as we create and awaken to a more peaceful, sustainable and healthy world that works for everyone. Founded in 2003, the PMA has over 375 members in over 12 countries and growing. For more information, contact Scott@PositiveMusicAssociation.com.
