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LAUNCH ANNOUNCEMENT: The Music For Pixels 2014 Charity Digital Album

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slide-m4p-20141 April 2014, WORLDWIDE: The Pixel Project, a global virtual 501(c)3 nonprofit working to end violence against women (VAW), is proud to present their first full-length Music For Pixels charity digital album featuring positive and uplifting songs for women and girls by 12 YouTube and independent artistes saying NO to VAW while raising funds for the cause. The album is launched on the first day of Sexual Assault Awareness Month as part of the The Pixel Project’s 2014 Music For Pixels campaign programme that mobilises artistes to say NO to VAW with their music.

The Music For Pixels charity digital album is the companion release to the “30 Artistes, 30 Songs 30 Days” project (30/30/30) that ran from 6 February to 8 March 2014 as the musical countdown in the run-up to the launch of the Celebrity Male Role Model Pixel Reveal campaign. Of the 30 artistes who participated in 30/30/30, 12 artistes and their songs were selected for the Music For Pixels charity digital album. They include Adam Web, AHMIR, AJ Rafael, Bob Sima, Courtney Jenae, Debbie Reifer, Delaney Gibson, Ellis, Macy Kate, Mary Sholz, Pete Ahonen, and Troy Horne. Their musical styles range from R&B to Pop to acoustic Singer-Songwriter. Two of the songs, “Picture in My Pocket” by Pete Ahonen and “A Toast To All You Do” by Adam Web, are especially written for this album in tribute to women and girls who have survived gender-based violence.

Regina Yau, Founder and President of The Pixel Project said: “Through the Music For Pixels 2014 charity album and our Music For Pixels campaigns, The Pixel Project aims to harness the power of positive music as a potent force for spreading the message about stopping VAW. Our hope is that the uplifting songs about hope, courage, and women’s empowerment will be a powerful counterpoint to the rampant misogyny and violence expressed through today’s popular music. We hope this album will inspire music fans to think about the women and girls out there facing violence in their lives and take that first step towards getting their communities taking action to stop the violence.

AHMIR, YouTube’s #1 R&B group and The Pixel Project’s YouTube Music Ambassador who headlines the album, said: ““The power of melody and harmony has the ability to compliment the sentiment behind just words. Words can definitely be powerful, but music only helps to amplify whatever message is being communicated.  We are honoured to have our music included in this album to help stop violence against women.”

This limited edition album is available from 1 April 2014 to 1 April 2015 from major digital music retailers worldwide including iTunes and Amazon. With prices ranging from US$6.99 to US$11.99 depending on region and retailer, it is an affordable way for the global online community to give to the cause. Thanks to the pro bono distribution services of Horus Music and the generosity of the participating artistes, 100% of the proceeds will go towards supporting The Pixel Project to keep their anti-VAW campaigns, programmes and initatives alive.

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To download the album, go to:

bt-m4p2014-dl-itunes               bt-m4p2014-dl-amazon               bt-m4p2014-dl-gplay

For further information, please contact The Pixel Project team at info@thepixelproject.net. 

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media, new technologies, and popular culture/ the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube and independent artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads.

About AHMIR (www.youtube.com/ahmirTV) 

Featured on Late Night with Jimmy Fallon, Us Weekly, FUSE, and Billboard, AHMIR is the #1 Most Popular R&B Group on YouTube with over 75 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, and more.  Yahoo! listed them as the “Top 5 YouTube Cover Artists:  The Best Acts You Should Be Listening To Today.” The group has used their success to support several charity organizations including The Pixel Project, Lucy’s Love Bus, and the American Cancer Society. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is signed to Robbins Entertainment and have recently released their debut single entitled “WAR” to Top 40 radio nationwide.

LAUNCH ANNOUNCEMENT: The Pixel Project’s First “16 For 16” Charity Digital EP

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25 November 2012: The Pixel Project is proud to present their first annual 16 For 16 charity digital EP featuring songs from YouTube and other independent artistes from around the world saying NO to violence against women (VAW) while raising funds for The Pixel Project. The EP is launched on the International Elimination of Violence Against Women Day as both a Music For Pixels programme as well as a part of The Pixel Project’s year-end 16 For 16 campaign in honour of the 16 Days of Activism Against Gender Violence.

The 16 For 16 digital EP is the third Music For Pixels programme to kick off in 2012. Regina Yau, Founder and President of The Pixel Project said: “Music For Pixels mainly concentrates on working with YouTube artistes. However, since we started the campaign, we have also been contacted by artistes who do not have a presence on YouTube but are keen to use their music to speak out against VAW. We developed the EP as a platform for showcasing their anti-VAW music via YouTube and digital downloads.”

The EP includes 5 artistes from around the world. Each artiste has created a music video PSA of their song in the Music For Pixels format which includes artiste statements against VAW and key global VAW statistics. The EP is headlined by AHMIR – YouTube’s #1 R&B group and The Pixel Project’s YouTube Music Ambassador. Other participating artistes are: Pete Ahonen – a Folk-Rock singer-songwriter and Lost Monkey Records artiste from California, USA; Sarah Carpio – a Pop singer-songwriter and anti-human trafficking activist from Mexico; The Other People – a Pop-Rock band from India and winner of The Pixel Project’s Fall 2012 YouTube Cover Carnival; and Tony O’Malley – a Jazz-Pop singer-songwriter and pianist from the UK.

Ms Yau said: “Music is one of the most powerful ways of spreading important social justice messages that would be difficult to talk about otherwise. With VAW being a taboo topic in many cultures and communities, we and the artistes on board this EP hope that this collection of 5 songs will inspire listeners worldwide to break their silence and take action to stop VAW in their communities. The songs are specially selected or written to boost the spirits of women and girls who have experienced and survived VAW and to bring a little hope in their lives over the year-end holiday season when incidences of VAW (especially domestic violence and female genital mutilation) spike.”

This limited edition EP is available from 25 November 2012 to 28 February 2013 from major digital retailers worldwide including iTunes and Amazon. With prices ranging from US$4.95 to US$6.45 depending on region and retailer, it is an affordable way for the global online community to give to the cause. Thanks to the pro bono distribution services of Horus Music and the generosity of the participating artistes, 100% of the proceeds will go towards supporting the development of The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign that is currently in beta mode and is scheduled for launch in 2013. The Pixel Reveal campaign aims to raise US$1 million in benefit of the National Coalition Against Domestic Violence, The Pixel Project and other anti-VAW nonprofits around the world.

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For further information, visit the “16 For 16” digital EP introduction page and FAQ page.

  • To buy the digital EP on iTunes (US$6.45), click here (also available on iTunes worldwide – just adjust your country of origin when buying).
  • To buy the digital EP on Amazon.com (US$4.95), click here.

For any further inquiries, please contact The Pixel Project team at info@thepixelproject.net.    

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. The campaign currently comprises 3 distinct programmes including Artiste of the Month, the YouTube Cover Carnival contest and the 16 For 16 digital EP.