ANNOUNCEMENT: And The Winners of the Fall 2012 YouTube Cover Carnival are…

21 September 2012: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce and warmly congratulate the three top winners of their Fall 2012 YouTube Cover Carnival competition:

The Grand Prize Winner is The Other People from India with their harmony-rich R&B style arrangement of “Dark Side”. They will receive a comprehensive package worth at least US$1400 including: Free production, mixing and mastering of one of their original songs courtesy of Lost Monkey Studio; Placement of that original song on Lost Monkey’s catalogue for TV/Film licensing; Free distribution of that original song by Horus Music; Having their winning cover of ‘Dark Side’ included in The Pixel Project’s year-end “16 For 16” charity digital EP. Their YouTube Cover of “Dark Side” will also be featured on the YouTube homepage of The Pixel Project’s YouTube Music Ambassador – YouTube’s Number One R&B band, AHMIR  – for 3 days together with a video foreword from AHMIR.

The Second Prize Winner is Jess Greenberg from England who submitted a lovely, laidback acoustic cover of “Dark Side”. She will receive a package worth US$500++ including: 1 of her original songs mixed and mastered by Lost Monkey Studio and placed in their licensing catalogue for potential TV/Film placement; 1 autographed AHMIR CD and one AHMIR t-shirt; and free-of-charge digital distribution by Horus Music for the winner’s song of choice mixed and mastered by Lost Monkey for 3 years (worth US$200).

The Third Prize Winner is ToRi-LyNN from the U.S.A. with her powerful rendition of “Dark Side”. She will receive a package worth US$300++ including: 1 original song from the winner’s repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement1 autographed AHMIR CD OR one AHMIR t-shirt; Free-of-charge digital distribution by Horus Music for the winner’s song of choice for 3 years.

Regina Yau, Founder and President of The Pixel Project said: “The YouTube Cover Carnival competition is one of our Music For Pixels campaign’s programmes designed to get YouTube artistes on board the cause to stop VAW. This is our first ever YouTube Cover Carnival and we are very pleased to see the level of support there is out there for the cause. 12 up-and-coming YouTube artistes from 5 countries took part in the competition to help us spread our message about stopping VAW worldwide and 4,498 people voted in our 5 finalists from which we selected the final winners. Our next YouTube Cover Carnival will be in February 2013 and we hope that the competition will continue to grow and develop into a major global online platform for up-and-coming artistes from YouTube and beyond to say NO to VAW.”

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For further information, please contact:

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About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from the portion of the song’s proceeds donated by artistes in 2012 will go towards the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence and other anti-Violence Against Women nonprofits.

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.ahmirmusic.com)

AHMIR is the #1 MOST POPULAR R&B GROUP on YouTube with over 60 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, Pink, and more. The group has used their success to bring awareness to several charity organizations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, Words Matter, YMCA, Kevin Youkilis Hits for Kids, and The Pixel Project. Their cover video of Pink’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment (distributed by RED / Sony Music).

About Horus Music (www.horusmusic.co.uk)

Horus Music is a 360 degree music company based in Leicester, UK, specialising in music distribution, publishing and management.  They are a one stop shop for getting your music on sale in online stores and subscription services worldwide, including: iTunes, Amazon MP3, Spotify, Deezer, Nokia, Napster, eMusic, Google Music, YouTube, Vevo, Myspace Music, HMV Digital, Zvooq, Simfy, 7Digital, Rhapsody and many more. They can also provide physical distribution throughout the UK.

About Lost Monkey Studio (www.lostmoneystudio.com)

Lost Monkey is a 16-track Pro Tools studio in Hayward serving artists and bands seeking a comfortable environment in which to produce broadcast-quality sounds. The studio is owned and operated by Bay Area drummer Mike Stevens, who drew upon his experiences working in the area’s most venerable studios to open Lost Monkey in 2010. Lost Monkey is currently also building a solid roster of immensely talented West Coast artists who are working hard towards becoming some of the most seminal musicians in the world.

Interview With An Artiste: Jess Greenberg

As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview UK-based YouTube artiste Jess Greenberg who submitted her acoustic cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.

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Jess Greenberg has been playing the guitar for around seven years, but has sung and loved music for as long as she can remember. She has always really enjoyed performing, which led her to share some videos on YouTube. Now having been invited to take part in the Cover Carnival, she is grateful for the opportunity to use something she loves to be part of such a great cause.

1. Tell us about yourself – Why did you start sharing your music on YouTube and why you decided to take part in the YouTube Cover Carnival.

I’ve always loved playing the guitar and singing, and I’ve always enjoyed performing. I think I started sharing videos on YouTube because I liked the idea of being heard by people I didn’t know. I wanted to see what people thought of me and try to improve as a musician.

I wanted to take part in the Cover Carnival because it was an opportunity to be part of something new for me, and to be part of such an important cause.

2. Why is ending Violence Against Women important to you?

Going to a girls’ school, the importance of the rights and empowerment of women has been a major subject for me. Violence against women is a terrible abuse of human rights and it shocks me that it is still such a prevalent issue and is affecting so many women even in our current day and age. I’m honored to have the opportunity to be part of such a brilliant cause.

3. In your opinion, how does music help in efforts to end violence against women?

For me, music is way of expressing yourself. Music can help to convey the message to end violence against women, bring together peoples’ emotions and raise awareness.

 4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

There are so many musician that I look up to, as do millions of people around the world. Musicians can help by using their platform to reach the people that listen to their music and convey important messages such as ending violence against women.