The “30 Artistes, 30 Songs, 30 Days” Interview – Adam Web

As part of  The Pixel Projects 30 Artistes, 30 Songs, 30 Days project in support of the Celebrity Male Role Model Pixel Reveal campaign, we talk to the artistes who have participated in the project about why they are using their music to speak out and to say NO to violence against women. 

Our second featured artiste is Adam Web. Adam Web = optimistic acoustic funk. Though living in Philadelphia, PA, his career began about 10,000 miles across the world in Australia.  It was here, while studying abroad, that Adam began writing of his inspiring travels and experiences. The music that emerged was shaped with percussive guitar grooves, soulful vocals, and spiritually conscious sentiment. With his rootsy approach he has drawn comparisons to such contemporaries as Jack Johnson, Dave Matthews, and Jason Mraz, but still maintains a definitive sound of his own. This sound has made its way across the U.S with his last album “Once We Were Stars” being played on over 100 college radio stations in 2010.  It also caught the ears of 2 major TV networks, as his single “Standstill” was used in an episode of MTV’s “The Real World Las Vegas (2011)” and his song “Life is My Play” was used on Oxygen’s “The  Bad Girls Club (2011)”.  Through multiple tours, Adam has performed in 14 states across the country including such festivals as South by Southwest  (Austin, TX) and Musikfest (Bethlehem, PA).  He has performed at such prominent venues as the Hard Rock Café in Nashville, TN and MilkboyPhilly in Philadelphia, PA. Follow Adam’s updates and videos on Facebook and YouTube.

Adam has written the song “A Toast To All You Do” especially for the “30 Artistes, 30 Songs, 30 Days” campaign in support of the Celebrity Male Role Model Pixel Reveal campaign that in benefit of the National Coalition Against Domestic Violence and The Pixel Project. Donate at just US$1 per pixel to reveal the mystery Celebrity Male Role Models and help raise US$1 million for the cause while raising awareness about the important role men and boys play in ending violence against women in their communities worldwide. Donations begin at just US$10 and you can donate here.

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Adam WebTell us about yourself and why you decided to take part in The Pixel Projects 30 Artistes, 30 Songs, 30 Days project.                  

When I was asked to join The Pixel Project’s “30 Artistes, 30 Songs, 30 Days” project I was very excited to participate. I write many songs filled with positivity, hope, and love, but didn’t have one that truly worked for this setting. So, I decided to write a song about the importance of women in our lives. Using my mother and my wife as my inspiration, I thought about what the world would be like with out them. My conclusion was that it would be a world completely out of balance. It would be a world severely lacking love and compassion. I decided to take part in this project, because I feel the need to celebrate women and their ever important role in our lives.

Why is ending violence against women important to you?                                            

I think that when we envision any of the important women in our lives in danger, our protective nature kicks in. If we can expand these feelings beyond our immediate families and friends to that of all woman across the world, amazing things can happen. Ultimately I feel that a shift in consciousness changes the world and I want to be a part of that change. I want to help restore balance in this world, and that cannot happen if women are suppressed and harmed.

In your opinion how does music help in efforts to end violence against women?      

If you are trying to spread a message that needs to reach many nations and languages, you’ll need to have something that can universally speak to everyone. I believe that music bridges these gaps.  Even if the lyrics are written in a specific language, the music, melodies, and emotion felt in the delivery of the song can speak volumes to the listener. We can raise awareness about the issue of violence against women through this universal language.

What actions can music artists take to help end violence against women?

Musicians can use their voice. They can weave their message throughout their songs and use their story telling abilities to help people relate to what they are saying. They can raise awareness that this issue exists all over the world spanning all cultures and races. Starting a conversation is such an important step in beginning the healing process for an issue like ending violence against women. The more we talk, the more opportunities there are for creating solutions and music can be the spark that get’s people talking.

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The “Music For Pixels 2014” charity digital album is available from 1 April 2014 – 1 April 2015 as a companion to the “30 Artistes, 30 Songs, 30 Days” campaign. The album features a selection of 12 positive and empowering songs from the campaign by artistes including  Adam Web, AHMIR, AJ Rafael, Bob Sima, Courtney Jenae, Debbie Reifer, Delaney Gibson, Ellis, Macy Kate, Mary Sholz, Pete Ahonen, and Troy Horne

The album is the perfect and affordable gift for music lovers and for celebrating special occasions such as birthdays and Mother’s Day. It is available for download worldwide via major online music retailers including iTunes and Amazon.com. 100% of the album proceeds will benefit The Pixel Project to help keep their anti-Violence Against Women campaigns, projects, and programmes running.

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The “30 Artistes, 30 Songs, 30 Days” Interview – AHMIR

As part of The Pixel Project’s 30 Artistes, 30 Songs, 30 Days” project in support of the Celebrity Male Role Model Pixel Reveal campaign, we talk to the artistes who have participated in the project about why they are using their music to speak out and to say NO to violence against women. 

Our first featured artiste is AHMIR, The Pixel Project’s YouTube ambassador. As featured in Us Weekly, Billboard, Vibe.com and AOL Entertainment, AHMIR is the #1 Most Popular R&B Group on YouTube with over 70 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, P!nk and more. The group has used their success to bring awareness to charity organisations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, YMCA, The Pixel Project, and Kevin Youkilis Hits for Kids. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. Follow AHMIR’s updates and videos on Facebook and YouTube.  AHMIR is now signed to Robbins Entertainment and have just released their debut single entitled “WAR” to Top 40 radio nationwide. “WAR” is available now for purchase on iTunes.

AHMIR’s song for the “30 Artistes, 30 Songs, 30 Days” project is their version of Katy Perry’s “Unconditionally”. This is their second anti-Violence Against Women music video PSA for The Pixel Project. The “30 Artistes, 30 Songs, 30 Days” project was held in support of the Celebrity Male Role Model Pixel Reveal campaign that in benefit of the National Coalition Against Domestic Violence and The Pixel Project. Donate at just US$10 per pixel to reveal the mystery Celebrity Male Role Models and help raise US$1 million for the cause while raising awareness about the important role men and boys play in ending violence against women in their communities worldwide. Donations begin at just US$1 and you can donate here.

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AHMIR

Tell us about yourself and why you decided to take part in The Pixel Project’s “30 Artistes, 30 Songs, 30 Days” project.                  

Sing-SingThrough YouTube, we understand that we have become role models to many people. Realising that millions of people are watching and listening to our music, we know that we can influence and make a difference to many people all over the world. This ability to touch people through our work on YouTube at anytime and anywhere is what truly inspires us and made us want to take part in the 30/30/30 campaign with our video cover of Katy Perry’s “Unconditionally”.

Why is ending violence against women important to you?                                            

KC: When I was a kid, I witnessed domestic violence in my home. The situation caused me to feel unsafe. I grew up with the notion that violence was not only tolerated, but accepted in my family. As I reached my teen years and watched the females in my family battle such violence, I began to realize that just because a person is physically stronger than you, it does not give them the right to enforce their will against you. I understand how a man treats a young woman early on in life will affect them for the rest of their life. It is important that we teach young men how to treat women properly.

In your opinion how does music help in efforts to end violence against women?      

Mr. Jones: The powers of melody and harmony have the ability to compliment the sentiment behind just words. Words can definitely be powerful, but music helps to amplify the message that is being communicated.  Music is a powerful, powerful tool.  Unfortunately, it’s a tool that is often used to convey messages that aren’t crucial to human growth.

What actions can music artists take to help end violence against women?

Big Mike: Musicians have a captive audience that listen to the words sung in their songs. The songs move your mind and soul to laugh, cry, dance, etc.  Therefore, musicians should feel it is a privilege to use their unique talents to help raise awareness to end violence against women. You don’t need to change the world, but you have a special platform to perhaps help one young woman out there who is crying inside with pain and feeling hopeless. You can help be that beacon of light to show them that there are supporters and people who care and want you to be a survivor.

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The “Music For Pixels 2014” charity digital album is available from 1 April 2014 – 1 April 2015 as a companion to the “30 Artistes, 30 Songs, 30 Days” campaign. The album features a selection of 12 positive and empowering songs from the campaign by artistes including  Adam Web, AHMIR, AJ Rafael, Bob Sima, Courtney Jenae, Debbie Reifer, Delaney Gibson, Ellis, Macy Kate, Mary Sholz, Pete Ahonen, and Troy Horne

The album is the perfect and affordable gift for music lovers and for celebrating special occasions such as birthdays and Mother’s Day. It is available for download worldwide via major online music retailers including iTunes and Amazon.com. 100% of the album proceeds will benefit The Pixel Project to help keep their anti-Violence Against Women campaigns, projects, and programmes running.

bt-m4p2014-dl-amazon                   bt-m4p2014-dl-itunes

ANNOUNCEMENT: And the Winners of the Valentine 2013 YouTube Cover Carnival Winners Are…

31 March 2013: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce and warmly congratulate the three top winners of their Valentine 2013 YouTube Cover Carnival competition as selected by our all-star panel of judges – AHMIR, Ali Brustofski, J Rice and Lisa Lavie:

The Grand Prize Winner is Noah Rickertsen from the USA with his simple and elegant acoustic arrangement of “Little Things”. Noah will receive a comprehensive package worth at least US$3,000 including: Free production, mixing and mastering of one of their original songs courtesy of So So Def producer Mike Kalombo; A collaboration with J Rice; Placement of 3 songs on Lost Monkey’s catalogue for TV/Film licensing; and having his winning cover of ‘Little Things’ included in The Pixel Project’s year-end “16 For 16” charity digital album. His winning cover will also be featured on the YouTube homepage of The Pixel Project’s YouTube Music Ambassador – YouTube’s Number One R&B band, AHMIR  – for 3 days together with a video foreword from AHMIR.

YoutubeThe Second Prize Winner is Katie Hull, also from the USA who submitted a lovely, laidback cover of “Little Things”. She will receive a prize package as follows:

  • 2 original songs from her repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement.
  • 1 autographed AHMIR CD and one AHMIR t-shirt.

Tara1The Third Prize Winner is Tara-Lynn Sharrock from the Australia with her powerful rendition of Whitney Houston’s “Greatest Love of All”. She will receive a prize package as follows:

  • 1 original song from the her repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement.
  • 1 autographed AHMIR CD OR one AHMIR t-shirt.

Regina Yau, Founder and President of The Pixel Project said: “The YouTube Cover Carnival competition is one of our Music For Pixels campaign’s programmes designed to get YouTube artistes on board the cause to stop VAW. This is our second YouTube Cover Carnival and we are very pleased to see the level of support there is out there for the cause. YouTube artistes from 8 countries took part in the competition to help us spread our message about stopping VAW worldwide and 1,652 people voted in our 5 finalists from which we selected the final winners. Our next YouTube Cover Carnival will be in August 2013 and we hope that the competition will continue to grow and develop into a major global online platform for up-and-coming artistes from YouTube and beyond to say NO to VAW.”

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For further information, please contact:

The Music For Pixels campaign team – music4pixels@thepixelproject.net 

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels ThumbnailMusic For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes in 2013 will go towards supporting the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence, The Pixel Project and various anti-Violence Against Women nonprofits worldwide.

About The Pixel Project (www.thepixelproject.net)

FB LogoThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media and new technologies. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.youtube.com/ahmirTV)  

AHMIR_YouTube_LogoAs featured in Us Weekly, Billboard, Vibe.com and AOL Entertainment, AHMIR is the #1 Most Popular R&B Group on YouTube with over 70 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, P!nk and more. The group has used their success to bring awareness to charity organisations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, YMCA, The Pixel Project, and Kevin Youkilis Hits for Kids. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment and have just released their debut single entitled “WAR” to Top 40 radio nationwide. “WAR” is available now for purchase on iTunes.

About Ali Brustofski (http://www.youtube.com/user/AllisonBrustofski)

Ali Brustofski - 1_compressedcroppedAli Brustofski is a 19 year old singer/songwriter from Oakland, NJ. She was a finalist on “The Next” on the CW Network this fall, and won the 2011 Z100 Hometown Hero Award. Ali won the prestigious NY Songwriters Circle “Young Artist Award” in November, 2009 and she’s been writing and recording original songs and covers ever since.  At 10, Ali performed with Nick Jonas in the “Sound of Music”, and she was the voice of Piper O’Possum for Nick Jr. on Nickelodeon from 2003 to 2007.  Recently, Ali has been working with talented producers to develop her own distinctive sound and record her first EP. Her single “Rewind” was used on “The Voice” and in promos for “iCarly” on Nickelodeon.

About J.Rice (http://www.youtube.com/jriceproductions)

J Rice black jacket red mic_compressedcroppedJ Rice grew up listening to artists like Take 6, Boyz II Men, Brian Mcknight, Wynton Marsalis, Kenny G and many other R&B/Jazz greats. His parents taught him to work for everything he wanted and at about age 11 he was running a paper route to pay for his first trumpet. Later in high school he started taking his singing seriously and built his own studio in his bedroom. One day he started a YouTube channel and has since grown to over 170,000 subscribers and over 30,000,000 views. J is now working on producing and writing his own material for his 4th independent album along with writing and producing for other artists.

About Mike Kalombo (http://www.youtube.com/user/KlassicMaster)

KALOMBO MEDIA (PNG)Mike Kalombo is a music producer, songwriter and filmographer, best known for his music production on some of the most viral videos on YouTube. Born in the Democratic Republic of Congo, he now resides in the United States. He has worked with both YouTube stars and music industry moguls, like Jermaine Dupri and quickly became one of the most sought after producers in the industry. Labeled the Quincy Jones of the digital era, he has collaborated with artistes such as Lisa Lavie, Sha Sha Jones, Destorm, Da Brat, Jenna Marbles , Ahmir, Erika David, Traphik, Shane Dawson, Alphacat, Wax and many more.

About Lisa Lavie (http://www.youtube.com/lisalavie1)

PROMO2aLisa Lavie is a Canadian singer and songwriter originally from LaSalle, Québec. Lavie is known for using the Internet to independently promote her music and concerts. Lavie’s vocals have appeared on soundtracks of major motion pictures, and her independently produced debut album “Everything or Nothing” was released on iTunes in 2008. Lavie has received national television coverage for her vocals, and for her production of the charity collaboration video “We Are the World 25 for Haiti (YouTube Edition).” She was chosen as a vocalist for Yanni’s 2010-2011 tours of South, Central, and North America.

About Lost Monkey Studio (www.lostmoneystudio.com)

lostmonkey-logo-arcLost Monkey is a 16-track Pro Tools studio in Hayward serving artists and bands seeking a comfortable environment in which to produce broadcast-quality sounds. The studio is owned and operated by Bay Area drummer Mike Stevens, who drew upon his experiences working in the area’s most venerable studios to open Lost Monkey in 2010. Lost Monkey is currently also building a solid roster of immensely talented West Coast artists who are working hard towards becoming some of the most seminal musicians in the world.

Interview an Artiste: Noah Rickertsen

As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview YouTube artiste Noah Rickertsen who submitted his cover of One Directions “Little Things” for our Valentine 2013 YouTube Cover Carnival contest which ended at 9PM EST, 14 March 2013. Noah is one of our 8 semi-finalists.

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292415_472063382804247_1208752424_nNoah Rickertsen is a singer and songwriter from Cedar Rapids, Iowa, USA. Music is his greatest passion. He grew up listening to Eric Clapton, Joe Bonamassa, John Mayer, and many more who influenced his style. He continues to write, perform, and record in the hopes of touring the country. Noah keeps in touch with his fans through Facebook and Twitter, and fans can find his music on iTunes and YouTube.  Keep an eye out for new material very soon!

1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I decided to take part in this competition in support of saying NO to Violence Against Women and in tribute to the Delhi Gang Rape Victim, Jyoti Singh Pandey and her courageous fight for her life to the very end. I want to use my music to help influence and create change on the issue of violence against women.

2. Why is ending Violence against Women important to you?

Ending violence against women is important to me because I was raised to respect women and treat them like angels. I hear about these terrible things happening regarding violence against women and it really bothers me.  Violence against women makes me mad at the world.  It can feel like our hands are tied and there is nothing we can do to help. This is not true. We have our words, our music, and our prayers to contribute.

3. In your opinion, how does music help in efforts to end violence against women?

Music has been and will always be an inexplicable and miraculous remedy for hurt and pain. I find that music provides comfort in all aspects of life.  And I think music can inspire others to act more than the simple spoken word.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

People respond differently to music and, through it’s inspiration, are more likely to get involved in action because in order for people to act and stand up for a cause, they must feel inspired! This is what music does to people. It connects our souls on a deeper level and gives us a loving compassion for others in these terrible positions.

Interview with an Artiste: Anjeza

As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview YouTube artiste Anjeza who submitted her cover of Whitney Houston’s “Greatest Love of All” for our Valentine 2013 YouTube Cover Carnival contest which ended at 9PM EST, 14 March 2013. Angeza is one of our 8 semi-finalists.

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4x6Anjeza is an international multi-talented artiste based in Los Angeles, California, USA.  Her talents include singing, songwriting, acting and dancing; which she can perform in over 6 languages.  Anjeza is in love with music and the idea to make an emotional and financial difference through it.  She has performed in amazing venues around the world such as: Albania, Greece, Italy, Germany, Macedonia, and the USA. Anjeza is currently the CEO of a newly developed non-profit organization “BECHLEM*” that concerns itself with helping children heal the wounds of poverty through love and education.   She keeps in touch with her fans through her social networking sites:  Facebook, Twitter, and Myspace 

 1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I am a soul and a body that bleeds love and passion to make a difference. I have an extended background in music/acting/dancing and I have always felt that creativity through the arts are the best tools to express yourself, including pain, happiness, injustice, strength, love, inspiration, motivation and so on.  The YouTube Cover Carnival project interested me since there was a humanitarian benefit behind it.  The rape tragedy in India was a devastation to listen to and an inspiration to raise my voice to make a difference by carrying a music image of an independent and strong woman.

2. Why is ending Violence against Women important to you?

We were created from love: to be loved, to walk love, to talk love; and to assist each other in being happy. The expression of power and superiority is a misuse of our blessings. Man was created to be beautiful and strong, while he provided and cared for the woman and his family. On the other hand, woman was created to be beautiful, nurturing, loving, caring and giving. They were perfectly equal in their differences.  Then power, disrespect, pain were introduced…and withered the flower.  The woman now stands restless, alone, afraid, and alert to protect herself…because real men are disappearing from this earth, while beasts are taking their place. It is a paradox to me that a man will ever dare to hurt any woman, emotionally or physically, when it was a woman that brought him to life.

3. In your opinion, how does music help in efforts to end violence against women?

Music inspires. Music entertains. Music heals. Music raises awareness. Music reaches far and deep. Music unites. Music says STOP. Music says GO.  The same way the audience relates to images more then words, the same way music is capable to land in people’s consciousness more then just words.  Living in an expanding and evolving entertainment age, where artists have become powerful leaders and enforcer to bring a difference, it is noticeable that the audience responds better when an artist embraces the cause.  In an interview, Shakira mentioned how the success in her career have made people and goals so much easier to reach, her voice to be heard, and differences to be made. Now she influences political leaders to make a difference and raise awareness.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

People love music. They were born to recognise and perceive music. Every sound is music and comes with a message that is easily perceived by people. For example, birds singing remind someone that spring is coming. Door knocking lets someone know that there is someone on the other side needing something. When melody is added, sound is refined and powerful words honour the song, the audience is capable to receive this gift that can be a great addition to their life.  Music is a conduit to the soul and mind. Audiences have been healed, inspired and encouraged through engagement with song and music. I believe we are in this world for a reason, packed with different blessings and different messages. Blessed be the one who uses blessings to heal and save another.

Interview with an Artiste: Katie Hull

As part of The Pixel Project‘s Music For Pixels campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview YouTube artiste Katie Hull who submitted her cover of One Direction’s “Little Things” for our Valentine 2013 YouTube Cover Carnival contest which ended at 9PM EST, 14 March 2013. Katie is one of our 8 semi-finalists.

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YoutubeKatie Hull is a 16-year-old musician from the United States, who has been involved with music since she was 6-years-old. She is self-taught and plays many different instruments (guitar, piano, bass, drums, ukulele) and sings. In 2012, Katie opened her YouTube channel and began posting covers of popular songs.

She is multi-talented and does all the production of the music and video in her covers; making her stand out from other artists.  She keeps in touch with her fans on Facebook and her followers on Twitter on a daily basis.

1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I am a self-taught musician and singer living in the United States.  I have had my covers up on Youtube since 2012.  I first heard about the YouTube cover carnival contest through J. Rice. When I read about the case of Jyoti Singh Pandey, I was horrified to learn about the brutality of the crime. I realized that I wanted to do whatever I could to raise awareness about this cause.  Violence against women is a very serious crime that needs to be stopped through whatever means possible.

2. Why is ending Violence against Women important to you?

Women should never have to endure violent acts. We as humans have the right to live a peaceful life, free of abuse or assaults. More and more stories are making the news about violent acts against women. As more of this occurs, we need to stand together and raise awareness about the reality of what is happening to women around the world.

3. In your opinion, how does music help in efforts to end violence against women?

Music is a universal language. Music can reach out to anyone in the world, no matter their ethnic background. When music has a message to share, it has the power to change lives. The combination of lyrics and music can inspire and allow for many people to hear the message. The more that awareness is raised, the more people will want to take a step in and become a voice for their community.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians have fans around the world. By spreading the message through music, it allows for the fans to become involved in the cause. Musicians can use their music to help those who cannot use their voice. By spreading the message through such a universal medium, it can make a huge difference for those who are affected. Some of these fans may have personal connections with violence against women, which would strengthen the message and support the need for a change.

ANNOUNCEMENT: The Sing For Jyoti Project – A Music Video Gallery saying NO to Violence Against Women

m4p_slider-sing-for-jyothi_618 March 2013: The Pixel Project, the award-nominated volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is pleased to announce the launch of their fourth Music For Pixels campaign initiative – The Sing For Jyoti Project. The project invites artistes from around the world to contribute their YouTube music videos to an online music gallery to say NO to VAW. The project and gallery is named after Jyoti Singh Pandey, the Delhi Gang Rape Victim, in honour of her courage and strength in fighting for her life to the very end. The Sing For Jyoti tribute gallery will be unveiled on World Humanitarian Day (19 August 2013).

Regina Yau, Founder and President of The Pixel Project said: “The Pixel Project created the Sing For Jyoti Project to continue what we began with the Valentine 2013 YouTube Cover Carnival – the building of a fitting musical tribute to Ms. Pandey. We are off to a solid start with the 10 contest videos which are the basis for the gallery; and we hope that the project will be a positive platform for artistes to help us continue the momentum of the anti-VAW activism her death inspired in communities in India and beyond.”

From 18 March to 18 July 2013, artistes are encouraged to submit music videos of either original songs or covers that contain inspiring and uplifting lyrics that will lift the spirits of women, girls and VAW survivors in keeping with The Pixel Project’s positive approach to raising awareness about VAW. Participating artistes are also required to include a special awareness-raising message in the “About” section under their submitted video. Ms. Yau said: “Music is a potent force for spreading ideas and messages and we hope that the Sing For Jyoti gallery will be a powerful positive counterpoint to the rampant misogyny and violence expressed through today’s popular music. We look forward to doing so with the support of our YouTube Music Ambassador, AHMIR; and our partner, the Positive Music Association.”

AHMIR will be contributing one of their music videos to the gallery. They said: “We are honoured to put together a music video for the Sing For Jyoti project.  It is our hope that our talents and voices can help spread the anti-VAW message around the world and ensure that Jyoti Singh Pandey will be a symbol of strength, courage and change instead of tragedy.”

Scott Johnson, the Founder of the Positive Music Association, said: “The Positive Music Association is pleased to participate in the Sing For Jyoti project because violence against women is an uncomfortable yet critical issue that affects all of us, either directly or indirectly. What better way to raise awareness of it than through the international language of music, especially Positive music. If the human species is to survive, it is essential that women all over the world are treated with kindness and respect, and are empowered to contribute fully to the evolution of humanity.”

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For further information, please contact the Music For Pixels campaign team – music4pixels@thepixelproject.net  or music4pixels@gmail.com 

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels ThumbnailMusic For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes in 2013 will go towards supporting the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence, The Pixel Project and various anti-Violence Against Women nonprofits worldwide.

About The Pixel Project (www.thepixelproject.net)

Pixel Project ThumbnailThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media and new technologies. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.youtube.com/ahmirTV)  

AHMIR_YouTube_LogoAs featured in Us Weekly, Billboard, Vibe.com and AOL Entertainment, AHMIR is the #1 Most Popular R&B Group on YouTube with over 70 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, P!nk and more. The group has used their success to bring awareness to charity organisations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, YMCA, The Pixel Project, and Kevin Youkilis Hits for Kids. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment and have just released their debut single entitled “WAR” to Top 40 radio nationwide. “WAR” is available now for purchase on iTunes.

About the Positive Music Association (http://www.PositiveMusicAssociation.com)

New PMA logoThe Positive Music Association is an international membership organisation dedicated to promoting Positive music artists and Positive music as a distinct genre of music. Positive music is defined as lyric-based songs with universal, life-affirming messages. Positive music can inspire, heal, uplift, empower, energize, unite and enlighten as we create and awaken to a more peaceful, sustainable and healthy world that works for everyone. Founded in 2003, the PMA has over 350 members in over 12 countries and growing. For more information, contact Scott@PositiveMusicAssociation.com.

Interview with an Artiste: Tara-Lynn Sharrock

As part of The Pixel Project‘s Music For Pixels campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview Australian YouTube artiste Tara-Lynn Sharrock who submitted her cover of Whitney Houston’s “Greatest Love of All” for our Valentine 2013 YouTube Cover Carnival contest which ends at 9PM EST, 14 March 2013.

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Tara1Tara-Lynn Sharrock was born in Durban, South Africa, 1986. Her first song was in Zulu at eighteen months old.  In 1992, Tara-Lynn moved with her parents, two brothers, and two sisters, to Australia, where she took part in several talent contests.  Then in 2004, she moved to USA, where she participated in two musicals along with fundraising concerts to support education programs.  In 2009, she returned to Australia, where she continued her music career.  She reached the Top 6 Under 25 Girls category on the X-Factor show in Australia 2011 but  had to withdraw due to visa issues. She loves music, art, science,  rugby union and classic cars.    

 

 1.  Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I decided to take part in the Youtube Cover Carnival because violence against women is a very serious, and unfortunately, far too common blight across the world. As women, as musicians, as people, we must unite against such violence and one such way that I can do that is to take part in a competition that has people behind it, helping promoting it, and getting the word out. My voice is the best method I have for sending meaningful messages that will be heard across the world.    

2.  Why is ending Violence against Women important to you?

A very close female relative of mine was raped at age sixteen; she then endured nine years of domestic violence, before finally managing to escape. I witnessed the verbal and emotional abuse that she suffered during those years. She has been free from abuse since.  It was her vow to ‘never be a victim again’ that has inspired in me a strength and a desire to spread a message of love, support, and finding that strength in oneself.  Ending violence against women is so important to me because  I have seen firsthand just how damaging it can be to a person. No one should ever have to live in fear.

3.    In your opinion, how does music help in efforts to end violence against women?    

Music is one of the most, if not the single-most powerful methods by which to send messages of any kind to everyone. It transcends all languages and all borders and connects people on a deep emotional level. It can inspire them to hold one another, laugh with one another, cry with one another. It can move them to act and inspire them to make changes in society that need to be changed – such as stopping violence against women. There are many women and men who do not stand for such violence. All they need is a voice to inspire them, to unify them and give them that little kickstart to act.    

4.   In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians are public figures that have become role models whose fans and supporters look up to them.  Music has the power to transcend all and connects people who might not have been connected otherwise. It is a powerful force against division. Music unites. Musicians have the wonderful opportunity to be the voices of the world, reaching out to thousands of people through Youtube and other social media outlets that they might not have been able to reach otherwise. People are more likely to listen to the emotion and message delivered in a powerful song than they are to anything else. Music moves people and drives them to act; and musicians are the catalysts of that action.

Interview With An Artiste: Adam Stanton

As part of The Pixel Project‘s Music For Pixels campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview Canadian YouTube artiste Adam Stanton who submitted his cover of One Direction’s “Little Things” for our Valentine 2013 YouTube Cover Carnival contest which ends at 9PM EST, 14 March 2013.

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IMG_0003870SMALLAdam Stanton grew up in the small town of Greely, Ontario, Canada. Though his background as a youth revolved around athletics, he has spent the last 15 years devoting his life to music. From performing throughout the United States with his band OFFLIMITZ in his late teens, to recording with 15-time Grammy-winning producer David Foster, Adam has built a career that is rich with musical knowledge and experience. Although singing and performing have always come first, Adam also writes music for himself and others. His blend of cover songs and original music have been the driving force in his career and he plans to collaborate with other artistes in the near future. Adam has grown his reach as an artist to 7.6 million YouTube video views and over 43,000 subscribers. He also keeps in touch with his 11,000 Facebook fans and 3,600 Twitter followers on a daily basis. 

 1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I am a singer-songwriter with a lifelong passion of making music. Whether I’m releasing a new cover song on my YouTube channel, or recording and releasing original material, your best bet would be to find me in the studio working on a new tune. Music changes lives. We would all have a massive void in our lives without it. The only thing better than making music, is putting it to good use and helping to make a positive difference in the world we live in. This is why I decided to participate in The Pixel Project’s YouTube Cover Carnival. When it comes to raising awareness about ending violence towards women, you can count me in. The horrific event that claimed the life of Jyoti Singh Pandey should not go unnoticed. Nor should the countless other incidences that most of us will never even hear about. We must all do our part. This is why I am proud to be involved with The Pixel Project’s fight to end violence against women.

2. Why is ending Violence against Women important to you?

It is common sense that nobody should have to endure pain and suffering at the hands of an abuser. When a person or people decide to abuse a woman in a verbal, physical, or sexual manner, they are completely violating that woman’s rights to living a peaceful and violent free life. Nobody should live in fear. Nobody should have their body abused or violated. Nobody should be treated as the weaker sex. My mother and sister are two of the most important and loving women in my life. I can’t imagine them having to endure what other women around the world have to experience every day. We must put an end to violence against women.

3. In your opinion, how does music help in efforts to end violence against women?

Unfortunately, sometimes words are not enough to make a difference. But the power of music is one of the greatest forces we know of. Words and lyrics put to song seem to cut straight to a person’s core, and often make them analyse their own emotions and perceptions of the topic at hand in a more genuine and emotional way. When artists get together to make a change the world seems to listen. Music raises awareness. Music helps raise funding. Music just helps, and music will help to bring an end to violence against women.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians make music for their fans and supporters. And it’s those same fans that bring awareness to the world of their favorite musician’s message. Fans listen. Fans care. Fans are on our side. It is often our responsibility as musicians to bring topics and issues to the forefront of our listener’s ears. When I am involved in raising awareness about ending violence against women, my fans are there to listen, learn, and hopefully pass the message along. It is our global responsibility to take charge here. It is absolutely true that one person can make a change. And if that one person can influence many others, we’re on the right track.

ANNOUNCEMENT: The Pixel Project and the Positive Music Association – Partnering to Bring Positive Music to the Forefront of Anti-Violence Against Women Activism

Positive Music Association

6 March 2013: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce a brand new partnership with the Positive Music Association (PMA). The Pixel Project and the PMA will be collaborating together on various programmes and projects under The Pixel Project’s ‘Music For Pixels’ campaign.

Music For Pixels ThumbnailRegina Yau, Founder and President of The Pixel Project, said: “Music is a powerful tool for raising awareness about difficult human rights issues such as VAW because it helps break the silence surrounding the violence by educating while entertaining. This is why we created the ‘Music For Pixels’ campaign as the first social media driven anti-VAW music campaign that uses YouTube music videos as a platform for YouTube, independent and up-and-coming artistes worldwide to use uplifting songs to empower women, girls and survivors and to say NO to VAW. Partnering with the PMA is a natural fit because they are committed to using positive music to help change the world for the better. We look forward to working with PMA members in the years to come.”

Scott Johnson, Founder of the PMA said: “We’re honoured to be partnering with the Pixel Project to help bring awareness to the global issue of violence against women. Music is a universal language that can move people in a way words alone cannot. Positive, life-affirming music can inspire both women and men to unite in taking a stand for treating women everywhere with kindness and respect.”

The first collaboration between The Pixel Project and the PMA is the Valentine 2013 YouTube Cover Carnival in honour of the Delhi Gang Rape victim, Jyoti Singh Pandey. The contest is currently running until 9PM EST, 14 March 2013 and PMA artistes are invited to join artistes worldwide in submitting covers of One Direction’s “Little Things” or Whitney Houston’s “Greatest Love of All” for the contest. More collaborative projects for 2013 will be announced over the coming months.

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For further information, please contact Regina Yau or Joy Syiem – music4pixels@thepixelproject.net

About The Pixel Project (www.thepixelproject.net)

Pixel Project ThumbnailThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for the U.S.A.’s National Coalition Against Domestic Violence, The Pixel Project and other anti-Violence Against Women nonprofits by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About the Positive Music Association (http://www.PositiveMusicAssociation.com)

New PMA logoThe Positive Music Association is an international membership organisation dedicated to promoting Positive music artists and Positive music as a distinct genre of music. Positive music is defined as lyric-based songs with universal, life-affirming messages. Positive music can inspire, heal, uplift, empower, energize, unite and enlighten as we create and awaken to a more peaceful, sustainable and healthy world that works for everyone. Founded in 2003, the PMA has over 350 members in over 12 countries and growing. For more information, contact Scott@PositiveMusicAssociation.com.