The “30 Artistes, 30 Songs, 30 Days” Interview – Pete Ahonen

As part of  The Pixel Project’s 30 Artistes, 30 Songs, 30 Days” project in support of the Celebrity Male Role Model Pixel Reveal campaign, we talk to the artistes who have participated in the project about why they are using their music to speak out and to say NO to violence against women. 

Our twenty-second featured artiste is Pete Ahonen. Pete is an East Bay native / singer-songwriter — pairing his blend of ‘alt-country / folk-rock’ with an incredible knack for storytelling. Pete says: “When I was a kid , maybe just 5 years old, I was obsessed with this little push-button guitar. It only played ‘twinkle twinkle little star’ but every time I hit that button I felt like Jimi Hendrix! My mom gave me the guitar that she used to mess around with in high school and the obsession is still going! I’ve played everything from intense studio sessions, to festivals, to Jam bands… My favorite moments in life are being part of the music while its happening. Its almost like your not playing music, but you are the music!” To find out more about Pete, follow him on Facebook

Pete contributed his song, “Picture In My Pocket” to the “30 Artistes, 30 Songs, 30 Days” campaign in support of the Celebrity Male Role Model Pixel Reveal campaign that in benefit of the National Coalition Against Domestic Violence and The Pixel Project. Donate at just US$1 per pixel to reveal the mystery Celebrity Male Role Models and help raise US$1 million for the cause while raising awareness about the important role men and boys play in ending violence against women in their communities worldwide. Donations begin at just US$10 and you can donate here.

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Pete AhonenTell us about yourself and why you decided to take part in The Pixel Projects 30 Artistes, 30 Songs, 30 Days project.

I am a songwriter from the Bay Area, California. I originally wanted to be a part of the pixel project because I’d written a song pertaining to slavery and hoped it could be used in some way to help.

Your heart and your music together have a way of becoming stagnant if you’re just thinking about yourself all the time. You see all these musicians who make a lot of money, who have big record contracts, and who are just too self-focused. I believe that we weren’t created this way – we were made to give pieces of ourselves back to others and I hope this song can do that in some way.

Why is ending violence against women important to you?

Violence against women is far too accepted in our male dominated culture – people are affected everywhere, they’re scared and full of fear. I see it all the time, in my neighbourhood. People do things because it was done to them. If you see it in your house when you’re growing up, it’s so easy to continue that trend in your life. You’re not even conscious of it. If you’re living your life in fear, you’re not being all that you could be; you’re not doing what you could be doing, because you’re afraid. It steals your potential, it steals your right to love and be loved in the way you’re meant to. It’s not a predestined thing though, and the cycle can be undone. We can be whoever we want to be in life. It’s in the way we live, the way we are and the way we treat other people.

In your opinion how does music help in efforts to end violence against women?

Everywhere around the world women in particular are victims of violence of some form. We need to give people the right information, skills and opportunities to take action when women’s rights are violated or compromised.  With music, there’s a way to reach people that you may not normally reach, I mean, everyone listens to music. Music can help end violence because the words and melodies can influence and challenge the soul.

What actions can music artistes take to help end violence against women?

Artists and performers should carry their strong anti -violent messages to the ears of the people who follow them… and word spreads like wildfire. You want all people to have access to this information. It affects all walks of life to different degrees. Musicians can help because they have an outlet that others don’t have, and when people hear music that they relate to, it confirms how they feel and gives them hope or brings some fight back in them. If you can create a song that brings a shot of vigour into the life of somebody who needs it, in my opinion, you’ve done your job.

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The “Music For Pixels 2014” charity digital album is available from 1 April 2014 – 1 April 2015 as a companion to the “30 Artistes, 30 Songs, 30 Days” campaign. The album features a selection of 12 positive and empowering songs from the campaign by artistes including  Adam Web, AHMIR, AJ Rafael, Bob Sima, Courtney Jenae, Debbie Reifer, Delaney Gibson, Ellis, Macy Kate, Mary Sholz, Pete Ahonen, and Troy Horne

The album is the perfect and affordable gift for music lovers and for celebrating special occasions such as birthdays and Mother’s Day. It is available for download worldwide via major online music retailers including iTunes and Amazon.com. 100% of the album proceeds will benefit The Pixel Project to help keep their anti-Violence Against Women campaigns, projects, and programmes running.

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LAUNCH ANNOUNCEMENT: The Music For Pixels 2014 Charity Digital Album

slide-m4p-20141 April 2014, WORLDWIDE: The Pixel Project, a global virtual 501(c)3 nonprofit working to end violence against women (VAW), is proud to present their first full-length Music For Pixels charity digital album featuring positive and uplifting songs for women and girls by 12 YouTube and independent artistes saying NO to VAW while raising funds for the cause. The album is launched on the first day of Sexual Assault Awareness Month as part of the The Pixel Project’s 2014 Music For Pixels campaign programme that mobilises artistes to say NO to VAW with their music.

The Music For Pixels charity digital album is the companion release to the “30 Artistes, 30 Songs 30 Days” project (30/30/30) that ran from 6 February to 8 March 2014 as the musical countdown in the run-up to the launch of the Celebrity Male Role Model Pixel Reveal campaign. Of the 30 artistes who participated in 30/30/30, 12 artistes and their songs were selected for the Music For Pixels charity digital album. They include Adam Web, AHMIR, AJ Rafael, Bob Sima, Courtney Jenae, Debbie Reifer, Delaney Gibson, Ellis, Macy Kate, Mary Sholz, Pete Ahonen, and Troy Horne. Their musical styles range from R&B to Pop to acoustic Singer-Songwriter. Two of the songs, “Picture in My Pocket” by Pete Ahonen and “A Toast To All You Do” by Adam Web, are especially written for this album in tribute to women and girls who have survived gender-based violence.

Regina Yau, Founder and President of The Pixel Project said: “Through the Music For Pixels 2014 charity album and our Music For Pixels campaigns, The Pixel Project aims to harness the power of positive music as a potent force for spreading the message about stopping VAW. Our hope is that the uplifting songs about hope, courage, and women’s empowerment will be a powerful counterpoint to the rampant misogyny and violence expressed through today’s popular music. We hope this album will inspire music fans to think about the women and girls out there facing violence in their lives and take that first step towards getting their communities taking action to stop the violence.

AHMIR, YouTube’s #1 R&B group and The Pixel Project’s YouTube Music Ambassador who headlines the album, said: ““The power of melody and harmony has the ability to compliment the sentiment behind just words. Words can definitely be powerful, but music only helps to amplify whatever message is being communicated.  We are honoured to have our music included in this album to help stop violence against women.”

This limited edition album is available from 1 April 2014 to 1 April 2015 from major digital music retailers worldwide including iTunes and Amazon. With prices ranging from US$6.99 to US$11.99 depending on region and retailer, it is an affordable way for the global online community to give to the cause. Thanks to the pro bono distribution services of Horus Music and the generosity of the participating artistes, 100% of the proceeds will go towards supporting The Pixel Project to keep their anti-VAW campaigns, programmes and initatives alive.

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To download the album, go to:

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For further information, please contact The Pixel Project team at info@thepixelproject.net

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media, new technologies, and popular culture/ the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube and independent artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads.

About AHMIR (www.youtube.com/ahmirTV

Featured on Late Night with Jimmy Fallon, Us Weekly, FUSE, and Billboard, AHMIR is the #1 Most Popular R&B Group on YouTube with over 75 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, and more.  Yahoo! listed them as the “Top 5 YouTube Cover Artists:  The Best Acts You Should Be Listening To Today.” The group has used their success to support several charity organizations including The Pixel Project, Lucy’s Love Bus, and the American Cancer Society. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is signed to Robbins Entertainment and have recently released their debut single entitled “WAR” to Top 40 radio nationwide.

Music For Pixels Partner Interview: Mike and Michelle Stevens from Lost Monkey Studio

1. Tell us about Lost Monkey Studio and how you came to partner with The Pixel Project on music campaigns such as the YouTube Cover Carnival and how you are helping with the campaigns.

Mike and Michelle: One of our label artists wrote a song that represents hope and new life for women who are suffering or have suffered violence. He really wanted to donate the proceeds of this song to help end violence against women, and we ended up finding The Pixel Project. All of the hard work, motivation and passion Regina and her team have shown, has made us proud to be partnering with them. Lost Monkey Studio has since worked on the Youtube Cover Carnival campaign with Music for Pixels, and donated studio time, mixing/mastering and production for the winners of that contest. Continue reading

“16 For 16” Digital EP Interview: Pete Ahonen

Pete Ahonen, an East Bay native / singer-songwriter — pairs his blend of ‘alt-country / folk-rock’ with an incredible knack for storytelling, a unique voice and raw, honest delivery that draws the listener in and makes them feel like they’re witnessing something real… something special. When you see Pete perform, you definitely get the impression that he’s not just playing the music — he is the music. Pete’s  first full-length release recently launched in November – 2012 through Lost Monkey Records.

1. Tell us why you decided to take part in The Pixel Project’s “16 For 16” Digital EP.

Your heart and your music together have a way of becoming stagnant if you’re just thinking about yourself all the time. You see all these musicians who make a lot of money, who have big record contracts, and who are just too self focused. I believe that we weren’t created this way – we were made to give pieces of ourselves back to others and I hope this song can do that in some way.

2. What inspired you to write “A Day Will Come”?

I was watching a documentary about human trafficking and one of the stories in particular really got to me. Basically a woman was kidnapped and sold into sexual slavery. When the authorities had presumed her dead, her husband didn’t give up and continued searching for her. He finally rescued her after 7 years, and all the obstacles and personal hell she had to face in the aftermath were both humbling and inspiring.  “A Day Will Come” was inspired by her story, but it’s not necessarily just about that. It’s really a metaphor that’s meant to reach people on many different levels. Continue reading