1.     Why did you decide join The Pixel Project and support the cause to end violence against women?

We all individually and as a group have always felt strong about holding women in high regard and that women should never be disrespected by words or physical abuse. So when we were approached by founder Regina Yau and her team we felt that they were truly dedicated to building a worldwide movement to end violence against women and we naturally felt inspired by their strategies to use social media and music to create a call to action to stop violence against women. We felt honoured and blessed to be invited to help with their movement.

2.     How did you come to be one of the ‘Music For Pixels’ artistes?

Regina had written to us and provided a very passionate & detailed proposal to be a Music For Pixels’ artist. We had no hesitation and truly embraced becoming a part of this campaign.

3.     How did “The Rose” come to be chosen as the song AHMIR contributed to the campaign?

“The Rose” is such a classic song that has transcended generations because of its beautiful lyrics and emotional sentiment that tugs at your heart strings. We felt that if we could use such a powerful song to carry this message that it would resonate well with audiences today, both young and old, and most importantly for future generations.

4.     AHMIR does extensive charity work – what inspires you, as a YouTube artiste, to use your music to make the world a better place?

Through YouTube, we understand we have become role models to many people.  Realising that millions of people are watching and listening to our music, we know that we can influence and make a difference to many people all over the world.  This ability to touch people through YouTube at any time and any where is what truly inspires us. We have worked hard and feel very blessed to have the platform to do this.

5.     As YouTube’s #1 R&B group, how and why do you think music can and should be an important part of awareness-raising and advocacy work?

Music is an integral part of people’s lives every day whether it’s the radio on the way to work, listening to music in the shower, or even significant events like weddings. Music affects your mental state and moves your soul so it’s only fitting that music should be used to carry important messages such as stopping violence against women.

6.     As partners/sons/brothers, in what ways do you think men can help prevent, stop and end violence against women?

Simply treat yourself as a role model. If you act and treat women with respect, we know it will affect others and how they live their life and deal with certain situations. Secondly, as a man you should step up to an abuser and let them know that their actions are unacceptable and see what’s needed to get them to stop whether it be treatment or law enforcement.  Finally, you should protect victims or potential victims. Create a safe haven for them and let them know you are there to stop the abuse.

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Why not download ‘The Rose’ to help spread awareness about Violence Against Women? Proceeds go to The Pixel Project’s Celebrity Male Role Model campaign in aid of the USA’s National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation.

You can download the song at http://bit.ly/TheRosePixel

Before buying, have a listen via the music video PSA below to learn some key global statistics about violence against women: