The Other Peoplewere formed in July 2004 in Mumbai, India. They are known to audiences for their exciting performances and adding an original twist to every song they perform. T.O.P has opened for the international artistes including Saving Abel, Michael Learns to Rock, DJ Edward Maya, DJ Diamond, Lacuna Coil and Bedouin Soundclash; and have performed alongside Pop sensation Jay Sean. The band is currently expanding their repertoire of original songs and is in the process of recording their debut album. They are also the winners of The Pixel Project’sFall 2012 YouTube Cover Carnival contest.
1. Congratulations on winning the Grand Prize in the Fall 2012 YouTube Cover Carnival contest! How does it feel to win while helping the cause to end Violence Against Women?
Thank You! It’s the best feeling The Other People have had in 8 years of being together. Just being able to work with The Pixel Project to help raise awareness baout Violence against Women is a privilege in itself and having won the grand prize in the contest makes it even more worthwhile. Now in our own small way, we can hopefully contribute to bringing an end to violence against women the world over.
2. With 1 in 3 women worldwide facing gender-based violence in their lives, pretty much everybody would know a woman or girl who has faced some form of violence. In fact, India has been voted as the worst country for women among the G20 countries. Has any of the members of The Other People been affected by or witnessed Violence Against Women and how has that help shape your attitude towards women and girls?
Hearing of such incidents and actually witnessing them is not the same. We have been fortunate not to have witnessed these violent acts against women first hand; however, it is something we read and hear about daily – the daily news is all about rape, acid attacks and women being beaten up. We hope never to witness such atrocities and try our best to educate people through the cause we are supporting. Continue reading →
21 September 2012: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce and warmly congratulate the three top winners of their Fall 2012 YouTube Cover Carnival competition:
The Grand Prize Winner is The Other People from India with their harmony-rich R&B style arrangement of “Dark Side”. They will receive a comprehensive package worth at least US$1400 including: Free production, mixing and mastering of one of their original songs courtesy of Lost Monkey Studio; Placement of that original song on Lost Monkey’s catalogue for TV/Film licensing; Free distribution of that original song by Horus Music; Having their winning cover of ‘Dark Side’ included in The Pixel Project’s year-end “16 For 16” charity digital EP. Their YouTube Cover of “Dark Side” will also be featured on the YouTube homepage of The Pixel Project’s YouTube Music Ambassador – YouTube’s Number One R&B band, AHMIR – for 3 days together with a video foreword from AHMIR.
The Second Prize Winner is Jess Greenberg from England who submitted a lovely, laidback acoustic cover of “Dark Side”. She will receive a package worth US$500++ including: 1 of her original songs mixed and mastered by Lost Monkey Studio and placed in their licensing catalogue for potential TV/Film placement; 1 autographed AHMIR CD and one AHMIR t-shirt; and free-of-charge digital distribution by Horus Music for the winner’s song of choice mixed and mastered by Lost Monkey for 3 years (worthUS$200).
The Third Prize Winner is ToRi-LyNN from the U.S.A. with her powerful rendition of “Dark Side”. She will receive a package worth US$300++ including: 1 original song from the winner’s repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement; 1 autographed AHMIR CD OR one AHMIR t-shirt; Free-of-charge digital distribution by Horus Music for the winner’s song of choice for 3 years.
Regina Yau, Founder and President of The Pixel Project said: “TheYouTube Cover Carnival competition is one of our Music For Pixels campaign’s programmes designed to get YouTube artistes on board the cause to stop VAW. This is our first ever YouTube Cover Carnival and we are very pleased to see the level of support there is out there for the cause. 12 up-and-coming YouTube artistes from 5 countries took part in the competition to help us spread our message about stopping VAW worldwide and 4,498 people voted in our 5 finalists from which we selected the final winners. Our next YouTube Cover Carnival will be in February 2013 and we hope that the competition will continue to grow and develop into a major global online platform for up-and-coming artistes from YouTube and beyond to say NO to VAW.”
Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from the portion of the song’s proceeds donated by artistes in 2012 will go towards the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence and other anti-Violence Against Women nonprofits.
The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.
AHMIR is the #1 MOST POPULAR R&B GROUP on YouTube with over 60 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, Pink, and more. The group has used their success to bring awareness to several charity organizations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, Words Matter, YMCA, Kevin Youkilis Hits for Kids, and The Pixel Project. Their cover video of Pink’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment (distributed by RED / Sony Music).
Horus Music is a 360 degree music company based in Leicester, UK, specialising in music distribution, publishing and management. They are a one stop shop for getting your music on sale in online stores and subscription services worldwide, including: iTunes, Amazon MP3, Spotify, Deezer, Nokia, Napster, eMusic, Google Music, YouTube, Vevo, Myspace Music, HMV Digital, Zvooq, Simfy, 7Digital, Rhapsody and many more. They can also provide physical distribution throughout the UK.
Lost Monkey is a 16-track Pro Tools studio in Hayward serving artists and bands seeking a comfortable environment in which to produce broadcast-quality sounds. The studio is owned and operated by Bay Area drummer Mike Stevens, who drew upon his experiences working in the area’s most venerable studios to open Lost Monkey in 2010. Lost Monkey is currently also building a solid roster of immensely talented West Coast artists who are working hard towards becoming some of the most seminal musicians in the world.
As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.
Today, we interview Mumbai-based The Other People who have submitted their R&B tinged cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.
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The Other People were formed in July 2004 and in the last eight years, they have performed at scores of venues, concerts and private events across the country. Playing a varied range of popular covers, this six-member band has been making waves at clubs, concerts and private events across India and internationally. The Other People are known to bring about an original twist into each track that never fails to surprise the audience. The band is now expanding their list of original songs and in the process of recording their debut album
1. Tell us about The Other People and why you decided to take part in the YouTube Cover Carnival.
The Other People is a six member band and with our enthusiastic music performances we believe we can transcend boundaries. Music is our passion, and through this we believe we can help reach out to people and raise our voices in unison and make this world a better place.
The YouTube Cover Carnival is therefore, a perfect platform for us to reach out to people not only in India, but also to a wider global audience and hopefully spread awareness about Violence against Women amongst others.
2. Why is ending Violence against Women important to you?
Violence in any form is unacceptable and SHOULD be condemned in any and every society. There is never a reason for women to be discriminated against or attacked in any way. Women are the heart and soul of this world – they are hardworking, loving, and compassionate. Women are above all our mothers who bring new life into this world and violence against them is a crime.
3. In your opinion, how does music help in efforts to end violence against women?
Music is a powerful medium with a vast reach. Simple melodies and lyrics can convey messages through songs which in turn, help spread awareness. Music conveys feelings, emotions and pain. Music is a universal language, it cuts across all barriers. Everyone listens to music in some form or the other; hence we strongly believe that music is a great medium to help spread awareness and educate people.
4. How can musicians help encourage people to take an interest in and step up to help stop violence against women?
Musicians over the years have been doing their bit for social reform, right from John Lenon, Bob Dylan, and Tracy Chapman to the modern day mavericks. Musicians when they come together can change the world. Concerts for causes have changed so many lives and bought together so many people for a cause. We musicians have the power to bring these social causes the attention they require, whether it is in the form of writing songs, holding concerts or campaigns or any other means. Musicians get messages across through music which is a medium EVERYONE accepts the world over.
We can be the instruments of Change!
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Excited to begin using music to enhance your efforts to stop violence against women? Why not start by taking part in The Pixel Project’s Fall 2012 YouTube Cover Carnival competition featuring Kelly Clarkson’s “Dark Side” to say NO to violence against women while getting a chance to win the Grand Prize Package which includes free song production, free digital distribution and being featured on the YouTube homepage of YouTube’s #1 R&B group, AHMIR. The competition ends at 9PM EST on 31 August 2012.
1. Congratulations on winning the Grand Prize in the Fall 2012 YouTube Cover Carnival contest! How does it feel to win while helping the cause to end Violence Against Women?
