Tag Archives: YouTube

LAUNCH ANNOUNCEMENT: The Music For Pixels 2014 Charity Digital Album

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slide-m4p-20141 April 2014, WORLDWIDE: The Pixel Project, a global virtual 501(c)3 nonprofit working to end violence against women (VAW), is proud to present their first full-length Music For Pixels charity digital album featuring positive and uplifting songs for women and girls by 12 YouTube and independent artistes saying NO to VAW while raising funds for the cause. The album is launched on the first day of Sexual Assault Awareness Month as part of the The Pixel Project’s 2014 Music For Pixels campaign programme that mobilises artistes to say NO to VAW with their music.

The Music For Pixels charity digital album is the companion release to the “30 Artistes, 30 Songs 30 Days” project (30/30/30) that ran from 6 February to 8 March 2014 as the musical countdown in the run-up to the launch of the Celebrity Male Role Model Pixel Reveal campaign. Of the 30 artistes who participated in 30/30/30, 12 artistes and their songs were selected for the Music For Pixels charity digital album. They include Adam Web, AHMIR, AJ Rafael, Bob Sima, Courtney Jenae, Debbie Reifer, Delaney Gibson, Ellis, Macy Kate, Mary Sholz, Pete Ahonen, and Troy Horne. Their musical styles range from R&B to Pop to acoustic Singer-Songwriter. Two of the songs, “Picture in My Pocket” by Pete Ahonen and “A Toast To All You Do” by Adam Web, are especially written for this album in tribute to women and girls who have survived gender-based violence.

Regina Yau, Founder and President of The Pixel Project said: “Through the Music For Pixels 2014 charity album and our Music For Pixels campaigns, The Pixel Project aims to harness the power of positive music as a potent force for spreading the message about stopping VAW. Our hope is that the uplifting songs about hope, courage, and women’s empowerment will be a powerful counterpoint to the rampant misogyny and violence expressed through today’s popular music. We hope this album will inspire music fans to think about the women and girls out there facing violence in their lives and take that first step towards getting their communities taking action to stop the violence.

AHMIR, YouTube’s #1 R&B group and The Pixel Project’s YouTube Music Ambassador who headlines the album, said: ““The power of melody and harmony has the ability to compliment the sentiment behind just words. Words can definitely be powerful, but music only helps to amplify whatever message is being communicated.  We are honoured to have our music included in this album to help stop violence against women.”

This limited edition album is available from 1 April 2014 to 1 April 2015 from major digital music retailers worldwide including iTunes and Amazon. With prices ranging from US$6.99 to US$11.99 depending on region and retailer, it is an affordable way for the global online community to give to the cause. Thanks to the pro bono distribution services of Horus Music and the generosity of the participating artistes, 100% of the proceeds will go towards supporting The Pixel Project to keep their anti-VAW campaigns, programmes and initatives alive.

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To download the album, go to:

bt-m4p2014-dl-itunes               bt-m4p2014-dl-amazon               bt-m4p2014-dl-gplay

For further information, please contact The Pixel Project team at info@thepixelproject.net. 

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media, new technologies, and popular culture/ the Arts. Their flagship initiative is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube and independent artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads.

About AHMIR (www.youtube.com/ahmirTV) 

Featured on Late Night with Jimmy Fallon, Us Weekly, FUSE, and Billboard, AHMIR is the #1 Most Popular R&B Group on YouTube with over 75 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, and more.  Yahoo! listed them as the “Top 5 YouTube Cover Artists:  The Best Acts You Should Be Listening To Today.” The group has used their success to support several charity organizations including The Pixel Project, Lucy’s Love Bus, and the American Cancer Society. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is signed to Robbins Entertainment and have recently released their debut single entitled “WAR” to Top 40 radio nationwide.

ANNOUNCEMENT: And the Winners of the Valentine 2013 YouTube Cover Carnival Winners Are…

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31 March 2013: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce and warmly congratulate the three top winners of their Valentine 2013 YouTube Cover Carnival competition as selected by our all-star panel of judges – AHMIR, Ali Brustofski, J Rice and Lisa Lavie:

The Grand Prize Winner is Noah Rickertsen from the USA with his simple and elegant acoustic arrangement of “Little Things”. Noah will receive a comprehensive package worth at least US$3,000 including: Free production, mixing and mastering of one of their original songs courtesy of So So Def producer Mike Kalombo; A collaboration with J Rice; Placement of 3 songs on Lost Monkey’s catalogue for TV/Film licensing; and having his winning cover of ‘Little Things’ included in The Pixel Project’s year-end “16 For 16” charity digital album. His winning cover will also be featured on the YouTube homepage of The Pixel Project’s YouTube Music Ambassador – YouTube’s Number One R&B band, AHMIR  – for 3 days together with a video foreword from AHMIR.

YoutubeThe Second Prize Winner is Katie Hull, also from the USA who submitted a lovely, laidback cover of “Little Things”. She will receive a prize package as follows:

  • 2 original songs from her repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement.
  • 1 autographed AHMIR CD and one AHMIR t-shirt.

Tara1The Third Prize Winner is Tara-Lynn Sharrock from the Australia with her powerful rendition of Whitney Houston’s “Greatest Love of All”. She will receive a prize package as follows:

  • 1 original song from the her repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement.
  • 1 autographed AHMIR CD OR one AHMIR t-shirt.

Regina Yau, Founder and President of The Pixel Project said: “The YouTube Cover Carnival competition is one of our Music For Pixels campaign’s programmes designed to get YouTube artistes on board the cause to stop VAW. This is our second YouTube Cover Carnival and we are very pleased to see the level of support there is out there for the cause. YouTube artistes from 8 countries took part in the competition to help us spread our message about stopping VAW worldwide and 1,652 people voted in our 5 finalists from which we selected the final winners. Our next YouTube Cover Carnival will be in August 2013 and we hope that the competition will continue to grow and develop into a major global online platform for up-and-coming artistes from YouTube and beyond to say NO to VAW.”

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For further information, please contact:

The Music For Pixels campaign team – music4pixels@thepixelproject.net 

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels ThumbnailMusic For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes in 2013 will go towards supporting the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence, The Pixel Project and various anti-Violence Against Women nonprofits worldwide.

About The Pixel Project (www.thepixelproject.net)

FB LogoThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media and new technologies. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.youtube.com/ahmirTV)  

AHMIR_YouTube_LogoAs featured in Us Weekly, Billboard, Vibe.com and AOL Entertainment, AHMIR is the #1 Most Popular R&B Group on YouTube with over 70 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, P!nk and more. The group has used their success to bring awareness to charity organisations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, YMCA, The Pixel Project, and Kevin Youkilis Hits for Kids. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment and have just released their debut single entitled “WAR” to Top 40 radio nationwide. “WAR” is available now for purchase on iTunes.

About Ali Brustofski (http://www.youtube.com/user/AllisonBrustofski)

Ali Brustofski - 1_compressedcroppedAli Brustofski is a 19 year old singer/songwriter from Oakland, NJ. She was a finalist on “The Next” on the CW Network this fall, and won the 2011 Z100 Hometown Hero Award. Ali won the prestigious NY Songwriters Circle “Young Artist Award” in November, 2009 and she’s been writing and recording original songs and covers ever since.  At 10, Ali performed with Nick Jonas in the “Sound of Music”, and she was the voice of Piper O’Possum for Nick Jr. on Nickelodeon from 2003 to 2007.  Recently, Ali has been working with talented producers to develop her own distinctive sound and record her first EP. Her single “Rewind” was used on “The Voice” and in promos for “iCarly” on Nickelodeon.

About J.Rice (http://www.youtube.com/jriceproductions)

J Rice black jacket red mic_compressedcroppedJ Rice grew up listening to artists like Take 6, Boyz II Men, Brian Mcknight, Wynton Marsalis, Kenny G and many other R&B/Jazz greats. His parents taught him to work for everything he wanted and at about age 11 he was running a paper route to pay for his first trumpet. Later in high school he started taking his singing seriously and built his own studio in his bedroom. One day he started a YouTube channel and has since grown to over 170,000 subscribers and over 30,000,000 views. J is now working on producing and writing his own material for his 4th independent album along with writing and producing for other artists.

About Mike Kalombo (http://www.youtube.com/user/KlassicMaster)

KALOMBO MEDIA (PNG)Mike Kalombo is a music producer, songwriter and filmographer, best known for his music production on some of the most viral videos on YouTube. Born in the Democratic Republic of Congo, he now resides in the United States. He has worked with both YouTube stars and music industry moguls, like Jermaine Dupri and quickly became one of the most sought after producers in the industry. Labeled the Quincy Jones of the digital era, he has collaborated with artistes such as Lisa Lavie, Sha Sha Jones, Destorm, Da Brat, Jenna Marbles , Ahmir, Erika David, Traphik, Shane Dawson, Alphacat, Wax and many more.

About Lisa Lavie (http://www.youtube.com/lisalavie1)

PROMO2aLisa Lavie is a Canadian singer and songwriter originally from LaSalle, Québec. Lavie is known for using the Internet to independently promote her music and concerts. Lavie’s vocals have appeared on soundtracks of major motion pictures, and her independently produced debut album “Everything or Nothing” was released on iTunes in 2008. Lavie has received national television coverage for her vocals, and for her production of the charity collaboration video “We Are the World 25 for Haiti (YouTube Edition).” She was chosen as a vocalist for Yanni’s 2010-2011 tours of South, Central, and North America.

About Lost Monkey Studio (www.lostmoneystudio.com)

lostmonkey-logo-arcLost Monkey is a 16-track Pro Tools studio in Hayward serving artists and bands seeking a comfortable environment in which to produce broadcast-quality sounds. The studio is owned and operated by Bay Area drummer Mike Stevens, who drew upon his experiences working in the area’s most venerable studios to open Lost Monkey in 2010. Lost Monkey is currently also building a solid roster of immensely talented West Coast artists who are working hard towards becoming some of the most seminal musicians in the world.

Interview with an Artiste: Anjeza

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview YouTube artiste Anjeza who submitted her cover of Whitney Houston’s “Greatest Love of All” for our Valentine 2013 YouTube Cover Carnival contest which ended at 9PM EST, 14 March 2013. Angeza is one of our 8 semi-finalists.

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4x6Anjeza is an international multi-talented artiste based in Los Angeles, California, USA.  Her talents include singing, songwriting, acting and dancing; which she can perform in over 6 languages.  Anjeza is in love with music and the idea to make an emotional and financial difference through it.  She has performed in amazing venues around the world such as: Albania, Greece, Italy, Germany, Macedonia, and the USA. Anjeza is currently the CEO of a newly developed non-profit organization “BECHLEM*” that concerns itself with helping children heal the wounds of poverty through love and education.   She keeps in touch with her fans through her social networking sites:  Facebook, Twitter, and Myspace 

 1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I am a soul and a body that bleeds love and passion to make a difference. I have an extended background in music/acting/dancing and I have always felt that creativity through the arts are the best tools to express yourself, including pain, happiness, injustice, strength, love, inspiration, motivation and so on.  The YouTube Cover Carnival project interested me since there was a humanitarian benefit behind it.  The rape tragedy in India was a devastation to listen to and an inspiration to raise my voice to make a difference by carrying a music image of an independent and strong woman.

2. Why is ending Violence against Women important to you?

We were created from love: to be loved, to walk love, to talk love; and to assist each other in being happy. The expression of power and superiority is a misuse of our blessings. Man was created to be beautiful and strong, while he provided and cared for the woman and his family. On the other hand, woman was created to be beautiful, nurturing, loving, caring and giving. They were perfectly equal in their differences.  Then power, disrespect, pain were introduced…and withered the flower.  The woman now stands restless, alone, afraid, and alert to protect herself…because real men are disappearing from this earth, while beasts are taking their place. It is a paradox to me that a man will ever dare to hurt any woman, emotionally or physically, when it was a woman that brought him to life.

3. In your opinion, how does music help in efforts to end violence against women?

Music inspires. Music entertains. Music heals. Music raises awareness. Music reaches far and deep. Music unites. Music says STOP. Music says GO.  The same way the audience relates to images more then words, the same way music is capable to land in people’s consciousness more then just words.  Living in an expanding and evolving entertainment age, where artists have become powerful leaders and enforcer to bring a difference, it is noticeable that the audience responds better when an artist embraces the cause.  In an interview, Shakira mentioned how the success in her career have made people and goals so much easier to reach, her voice to be heard, and differences to be made. Now she influences political leaders to make a difference and raise awareness.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

People love music. They were born to recognise and perceive music. Every sound is music and comes with a message that is easily perceived by people. For example, birds singing remind someone that spring is coming. Door knocking lets someone know that there is someone on the other side needing something. When melody is added, sound is refined and powerful words honour the song, the audience is capable to receive this gift that can be a great addition to their life.  Music is a conduit to the soul and mind. Audiences have been healed, inspired and encouraged through engagement with song and music. I believe we are in this world for a reason, packed with different blessings and different messages. Blessed be the one who uses blessings to heal and save another.

Interview with an Artiste: Katie Hull

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview YouTube artiste Katie Hull who submitted her cover of One Direction’s “Little Things” for our Valentine 2013 YouTube Cover Carnival contest which ended at 9PM EST, 14 March 2013. Katie is one of our 8 semi-finalists.

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YoutubeKatie Hull is a 16-year-old musician from the United States, who has been involved with music since she was 6-years-old. She is self-taught and plays many different instruments (guitar, piano, bass, drums, ukulele) and sings. In 2012, Katie opened her YouTube channel and began posting covers of popular songs.

She is multi-talented and does all the production of the music and video in her covers; making her stand out from other artists.  She keeps in touch with her fans on Facebook and her followers on Twitter on a daily basis.

1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I am a self-taught musician and singer living in the United States.  I have had my covers up on Youtube since 2012.  I first heard about the YouTube cover carnival contest through J. Rice. When I read about the case of Jyoti Singh Pandey, I was horrified to learn about the brutality of the crime. I realized that I wanted to do whatever I could to raise awareness about this cause.  Violence against women is a very serious crime that needs to be stopped through whatever means possible.

2. Why is ending Violence against Women important to you?

Women should never have to endure violent acts. We as humans have the right to live a peaceful life, free of abuse or assaults. More and more stories are making the news about violent acts against women. As more of this occurs, we need to stand together and raise awareness about the reality of what is happening to women around the world.

3. In your opinion, how does music help in efforts to end violence against women?

Music is a universal language. Music can reach out to anyone in the world, no matter their ethnic background. When music has a message to share, it has the power to change lives. The combination of lyrics and music can inspire and allow for many people to hear the message. The more that awareness is raised, the more people will want to take a step in and become a voice for their community.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians have fans around the world. By spreading the message through music, it allows for the fans to become involved in the cause. Musicians can use their music to help those who cannot use their voice. By spreading the message through such a universal medium, it can make a huge difference for those who are affected. Some of these fans may have personal connections with violence against women, which would strengthen the message and support the need for a change.

ANNOUNCEMENT: The Sing For Jyoti Project – A Music Video Gallery saying NO to Violence Against Women

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m4p_slider-sing-for-jyothi_618 March 2013: The Pixel Project, the award-nominated volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is pleased to announce the launch of their fourth Music For Pixels campaign initiative – The Sing For Jyoti Project. The project invites artistes from around the world to contribute their YouTube music videos to an online music gallery to say NO to VAW. The project and gallery is named after Jyoti Singh Pandey, the Delhi Gang Rape Victim, in honour of her courage and strength in fighting for her life to the very end. The Sing For Jyoti tribute gallery will be unveiled on World Humanitarian Day (19 August 2013).

Regina Yau, Founder and President of The Pixel Project said: “The Pixel Project created the Sing For Jyoti Project to continue what we began with the Valentine 2013 YouTube Cover Carnival – the building of a fitting musical tribute to Ms. Pandey. We are off to a solid start with the 10 contest videos which are the basis for the gallery; and we hope that the project will be a positive platform for artistes to help us continue the momentum of the anti-VAW activism her death inspired in communities in India and beyond.”

From 18 March to 18 July 2013, artistes are encouraged to submit music videos of either original songs or covers that contain inspiring and uplifting lyrics that will lift the spirits of women, girls and VAW survivors in keeping with The Pixel Project’s positive approach to raising awareness about VAW. Participating artistes are also required to include a special awareness-raising message in the “About” section under their submitted video. Ms. Yau said: “Music is a potent force for spreading ideas and messages and we hope that the Sing For Jyoti gallery will be a powerful positive counterpoint to the rampant misogyny and violence expressed through today’s popular music. We look forward to doing so with the support of our YouTube Music Ambassador, AHMIR; and our partner, the Positive Music Association.”

AHMIR will be contributing one of their music videos to the gallery. They said: “We are honoured to put together a music video for the Sing For Jyoti project.  It is our hope that our talents and voices can help spread the anti-VAW message around the world and ensure that Jyoti Singh Pandey will be a symbol of strength, courage and change instead of tragedy.”

Scott Johnson, the Founder of the Positive Music Association, said: “The Positive Music Association is pleased to participate in the Sing For Jyoti project because violence against women is an uncomfortable yet critical issue that affects all of us, either directly or indirectly. What better way to raise awareness of it than through the international language of music, especially Positive music. If the human species is to survive, it is essential that women all over the world are treated with kindness and respect, and are empowered to contribute fully to the evolution of humanity.”

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For further information, please contact the Music For Pixels campaign team – music4pixels@thepixelproject.net  or music4pixels@gmail.com 

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels ThumbnailMusic For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes in 2013 will go towards supporting the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence, The Pixel Project and various anti-Violence Against Women nonprofits worldwide.

About The Pixel Project (www.thepixelproject.net)

Pixel Project ThumbnailThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media and new technologies. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.youtube.com/ahmirTV)  

AHMIR_YouTube_LogoAs featured in Us Weekly, Billboard, Vibe.com and AOL Entertainment, AHMIR is the #1 Most Popular R&B Group on YouTube with over 70 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, P!nk and more. The group has used their success to bring awareness to charity organisations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, YMCA, The Pixel Project, and Kevin Youkilis Hits for Kids. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment and have just released their debut single entitled “WAR” to Top 40 radio nationwide. “WAR” is available now for purchase on iTunes.

About the Positive Music Association (http://www.PositiveMusicAssociation.com)

New PMA logoThe Positive Music Association is an international membership organisation dedicated to promoting Positive music artists and Positive music as a distinct genre of music. Positive music is defined as lyric-based songs with universal, life-affirming messages. Positive music can inspire, heal, uplift, empower, energize, unite and enlighten as we create and awaken to a more peaceful, sustainable and healthy world that works for everyone. Founded in 2003, the PMA has over 350 members in over 12 countries and growing. For more information, contact Scott@PositiveMusicAssociation.com.

Interview With An Artiste: Adam Stanton

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview Canadian YouTube artiste Adam Stanton who submitted his cover of One Direction’s “Little Things” for our Valentine 2013 YouTube Cover Carnival contest which ends at 9PM EST, 14 March 2013.

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IMG_0003870SMALLAdam Stanton grew up in the small town of Greely, Ontario, Canada. Though his background as a youth revolved around athletics, he has spent the last 15 years devoting his life to music. From performing throughout the United States with his band OFFLIMITZ in his late teens, to recording with 15-time Grammy-winning producer David Foster, Adam has built a career that is rich with musical knowledge and experience. Although singing and performing have always come first, Adam also writes music for himself and others. His blend of cover songs and original music have been the driving force in his career and he plans to collaborate with other artistes in the near future. Adam has grown his reach as an artist to 7.6 million YouTube video views and over 43,000 subscribers. He also keeps in touch with his 11,000 Facebook fans and 3,600 Twitter followers on a daily basis. 

 1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I am a singer-songwriter with a lifelong passion of making music. Whether I’m releasing a new cover song on my YouTube channel, or recording and releasing original material, your best bet would be to find me in the studio working on a new tune. Music changes lives. We would all have a massive void in our lives without it. The only thing better than making music, is putting it to good use and helping to make a positive difference in the world we live in. This is why I decided to participate in The Pixel Project’s YouTube Cover Carnival. When it comes to raising awareness about ending violence towards women, you can count me in. The horrific event that claimed the life of Jyoti Singh Pandey should not go unnoticed. Nor should the countless other incidences that most of us will never even hear about. We must all do our part. This is why I am proud to be involved with The Pixel Project’s fight to end violence against women.

2. Why is ending Violence against Women important to you?

It is common sense that nobody should have to endure pain and suffering at the hands of an abuser. When a person or people decide to abuse a woman in a verbal, physical, or sexual manner, they are completely violating that woman’s rights to living a peaceful and violent free life. Nobody should live in fear. Nobody should have their body abused or violated. Nobody should be treated as the weaker sex. My mother and sister are two of the most important and loving women in my life. I can’t imagine them having to endure what other women around the world have to experience every day. We must put an end to violence against women.

3. In your opinion, how does music help in efforts to end violence against women?

Unfortunately, sometimes words are not enough to make a difference. But the power of music is one of the greatest forces we know of. Words and lyrics put to song seem to cut straight to a person’s core, and often make them analyse their own emotions and perceptions of the topic at hand in a more genuine and emotional way. When artists get together to make a change the world seems to listen. Music raises awareness. Music helps raise funding. Music just helps, and music will help to bring an end to violence against women.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians make music for their fans and supporters. And it’s those same fans that bring awareness to the world of their favorite musician’s message. Fans listen. Fans care. Fans are on our side. It is often our responsibility as musicians to bring topics and issues to the forefront of our listener’s ears. When I am involved in raising awareness about ending violence against women, my fans are there to listen, learn, and hopefully pass the message along. It is our global responsibility to take charge here. It is absolutely true that one person can make a change. And if that one person can influence many others, we’re on the right track.

LAUNCH ANNOUNCEMENT: The Valentine 2013 YouTube Cover Carnival – A Musical Tribute to the Delhi Gang Rape Victim, Jyoti Singh Pandey

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Carousel Slide-011 February 2013: After a promising first YouTube Cover Carnival in 2012, The Pixel Project, the award-nominated volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is pleased to launch their second YouTube Cover Carnival contest which runs from 1 – 28 February 2013 in conjunction with the Valentine’s Day season. The Valentine 2013 YouTube Cover Carnival is dedicated to the Delhi Gang Rape Victim, Jyoti Singh Pandey, in honour of her courage and strength in fighting her attackers and her injuries to the very end.

Regina Yau, Founder and President of The Pixel Project said: “The Pixel Project has decided to make our Valentine 2013 YouTube Cover Carnival a musical tribute to Ms. Pandey because we believe that her death should not be in vain. We hope that the songs we have chosen for up-and-coming YouTube artistes from all over the world to cover in memory of Ms. Pandey will be a positive way of continuing the momentum of the anti-VAW activism her death inspired in communities in India and beyond.” Continue reading →

“16 For 16” Digital EP Artiste Interview: AHMIR

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1. AHMIR has been The Pixel Project’s YouTube Music Ambassador since you started as their “Artiste of the Month” back in April 2012. Since then AHMIR has been actively involved with The Pixel Project on the Fall 2012 YouTube Cover Carnival and now, the “16 For 16” digital EP. What makes you so supportive of The Pixel Project and their “Music For Pixels” campaign?

Sing-Sing: We are supportive of The Pixel Project and their “Music for Pixels” campaign because their stance on violence against women aligns directly with ours. For a number of years we have discussed ways of using our platform, as artistes, to bring awareness to this issue. Once we got word of The Pixel Project, we jumped at the opportunity to collaborate with them in support of their campaign. Continue reading →

ANNOUNCEMENT: And The Winners of the Fall 2012 YouTube Cover Carnival are…

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21 September 2012: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce and warmly congratulate the three top winners of their Fall 2012 YouTube Cover Carnival competition:

The Grand Prize Winner is The Other People from India with their harmony-rich R&B style arrangement of “Dark Side”. They will receive a comprehensive package worth at least US$1400 including: Free production, mixing and mastering of one of their original songs courtesy of Lost Monkey Studio; Placement of that original song on Lost Monkey’s catalogue for TV/Film licensing; Free distribution of that original song by Horus Music; Having their winning cover of ‘Dark Side’ included in The Pixel Project’s year-end “16 For 16” charity digital EP. Their YouTube Cover of “Dark Side” will also be featured on the YouTube homepage of The Pixel Project’s YouTube Music Ambassador – YouTube’s Number One R&B band, AHMIR  – for 3 days together with a video foreword from AHMIR.

The Second Prize Winner is Jess Greenberg from England who submitted a lovely, laidback acoustic cover of “Dark Side”. She will receive a package worth US$500++ including: 1 of her original songs mixed and mastered by Lost Monkey Studio and placed in their licensing catalogue for potential TV/Film placement; 1 autographed AHMIR CD and one AHMIR t-shirt; and free-of-charge digital distribution by Horus Music for the winner’s song of choice mixed and mastered by Lost Monkey for 3 years (worth US$200).

The Third Prize Winner is ToRi-LyNN from the U.S.A. with her powerful rendition of “Dark Side”. She will receive a package worth US$300++ including: 1 original song from the winner’s repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement; 1 autographed AHMIR CD OR one AHMIR t-shirt; Free-of-charge digital distribution by Horus Music for the winner’s song of choice for 3 years.

Regina Yau, Founder and President of The Pixel Project said: “The YouTube Cover Carnival competition is one of our Music For Pixels campaign’s programmes designed to get YouTube artistes on board the cause to stop VAW. This is our first ever YouTube Cover Carnival and we are very pleased to see the level of support there is out there for the cause. 12 up-and-coming YouTube artistes from 5 countries took part in the competition to help us spread our message about stopping VAW worldwide and 4,498 people voted in our 5 finalists from which we selected the final winners. Our next YouTube Cover Carnival will be in February 2013 and we hope that the competition will continue to grow and develop into a major global online platform for up-and-coming artistes from YouTube and beyond to say NO to VAW.”

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For further information, please contact:

General Inquiries:

Media Inquiries:

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from the portion of the song’s proceeds donated by artistes in 2012 will go towards the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence and other anti-Violence Against Women nonprofits.

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.ahmirmusic.com)

AHMIR is the #1 MOST POPULAR R&B GROUP on YouTube with over 60 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, Pink, and more. The group has used their success to bring awareness to several charity organizations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, Words Matter, YMCA, Kevin Youkilis Hits for Kids, and The Pixel Project. Their cover video of Pink’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment (distributed by RED / Sony Music).

About Horus Music (www.horusmusic.co.uk)

Horus Music is a 360 degree music company based in Leicester, UK, specialising in music distribution, publishing and management.  They are a one stop shop for getting your music on sale in online stores and subscription services worldwide, including: iTunes, Amazon MP3, Spotify, Deezer, Nokia, Napster, eMusic, Google Music, YouTube, Vevo, Myspace Music, HMV Digital, Zvooq, Simfy, 7Digital, Rhapsody and many more. They can also provide physical distribution throughout the UK.

About Lost Monkey Studio (www.lostmoneystudio.com)

Lost Monkey is a 16-track Pro Tools studio in Hayward serving artists and bands seeking a comfortable environment in which to produce broadcast-quality sounds. The studio is owned and operated by Bay Area drummer Mike Stevens, who drew upon his experiences working in the area’s most venerable studios to open Lost Monkey in 2010. Lost Monkey is currently also building a solid roster of immensely talented West Coast artists who are working hard towards becoming some of the most seminal musicians in the world.

Interview With An Artiste: Jess Greenberg

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview UK-based YouTube artiste Jess Greenberg who submitted her acoustic cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.

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Jess Greenberg has been playing the guitar for around seven years, but has sung and loved music for as long as she can remember. She has always really enjoyed performing, which led her to share some videos on YouTube. Now having been invited to take part in the Cover Carnival, she is grateful for the opportunity to use something she loves to be part of such a great cause.

1. Tell us about yourself – Why did you start sharing your music on YouTube and why you decided to take part in the YouTube Cover Carnival.

I’ve always loved playing the guitar and singing, and I’ve always enjoyed performing. I think I started sharing videos on YouTube because I liked the idea of being heard by people I didn’t know. I wanted to see what people thought of me and try to improve as a musician.

I wanted to take part in the Cover Carnival because it was an opportunity to be part of something new for me, and to be part of such an important cause.

2. Why is ending Violence Against Women important to you?

Going to a girls’ school, the importance of the rights and empowerment of women has been a major subject for me. Violence against women is a terrible abuse of human rights and it shocks me that it is still such a prevalent issue and is affecting so many women even in our current day and age. I’m honored to have the opportunity to be part of such a brilliant cause.

3. In your opinion, how does music help in efforts to end violence against women?

For me, music is way of expressing yourself. Music can help to convey the message to end violence against women, bring together peoples’ emotions and raise awareness.

 4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

There are so many musician that I look up to, as do millions of people around the world. Musicians can help by using their platform to reach the people that listen to their music and convey important messages such as ending violence against women.