Tag Archives: YouTube Cover Carnival

ANNOUNCEMENT: And the Winners of the Valentine 2013 YouTube Cover Carnival Winners Are…

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31 March 2013: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce and warmly congratulate the three top winners of their Valentine 2013 YouTube Cover Carnival competition as selected by our all-star panel of judges – AHMIR, Ali Brustofski, J Rice and Lisa Lavie:

The Grand Prize Winner is Noah Rickertsen from the USA with his simple and elegant acoustic arrangement of “Little Things”. Noah will receive a comprehensive package worth at least US$3,000 including: Free production, mixing and mastering of one of their original songs courtesy of So So Def producer Mike Kalombo; A collaboration with J Rice; Placement of 3 songs on Lost Monkey’s catalogue for TV/Film licensing; and having his winning cover of ‘Little Things’ included in The Pixel Project’s year-end “16 For 16” charity digital album. His winning cover will also be featured on the YouTube homepage of The Pixel Project’s YouTube Music Ambassador – YouTube’s Number One R&B band, AHMIR  – for 3 days together with a video foreword from AHMIR.

YoutubeThe Second Prize Winner is Katie Hull, also from the USA who submitted a lovely, laidback cover of “Little Things”. She will receive a prize package as follows:

  • 2 original songs from her repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement.
  • 1 autographed AHMIR CD and one AHMIR t-shirt.

Tara1The Third Prize Winner is Tara-Lynn Sharrock from the Australia with her powerful rendition of Whitney Houston’s “Greatest Love of All”. She will receive a prize package as follows:

  • 1 original song from the her repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement.
  • 1 autographed AHMIR CD OR one AHMIR t-shirt.

Regina Yau, Founder and President of The Pixel Project said: “The YouTube Cover Carnival competition is one of our Music For Pixels campaign’s programmes designed to get YouTube artistes on board the cause to stop VAW. This is our second YouTube Cover Carnival and we are very pleased to see the level of support there is out there for the cause. YouTube artistes from 8 countries took part in the competition to help us spread our message about stopping VAW worldwide and 1,652 people voted in our 5 finalists from which we selected the final winners. Our next YouTube Cover Carnival will be in August 2013 and we hope that the competition will continue to grow and develop into a major global online platform for up-and-coming artistes from YouTube and beyond to say NO to VAW.”

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For further information, please contact:

The Music For Pixels campaign team – music4pixels@thepixelproject.net 

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels ThumbnailMusic For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from song proceeds donated by artistes in 2013 will go towards supporting the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence, The Pixel Project and various anti-Violence Against Women nonprofits worldwide.

About The Pixel Project (www.thepixelproject.net)

FB LogoThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media and new technologies. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.youtube.com/ahmirTV)  

AHMIR_YouTube_LogoAs featured in Us Weekly, Billboard, Vibe.com and AOL Entertainment, AHMIR is the #1 Most Popular R&B Group on YouTube with over 70 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, P!nk and more. The group has used their success to bring awareness to charity organisations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, YMCA, The Pixel Project, and Kevin Youkilis Hits for Kids. Their cover video of P!nk’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment and have just released their debut single entitled “WAR” to Top 40 radio nationwide. “WAR” is available now for purchase on iTunes.

About Ali Brustofski (http://www.youtube.com/user/AllisonBrustofski)

Ali Brustofski - 1_compressedcroppedAli Brustofski is a 19 year old singer/songwriter from Oakland, NJ. She was a finalist on “The Next” on the CW Network this fall, and won the 2011 Z100 Hometown Hero Award. Ali won the prestigious NY Songwriters Circle “Young Artist Award” in November, 2009 and she’s been writing and recording original songs and covers ever since.  At 10, Ali performed with Nick Jonas in the “Sound of Music”, and she was the voice of Piper O’Possum for Nick Jr. on Nickelodeon from 2003 to 2007.  Recently, Ali has been working with talented producers to develop her own distinctive sound and record her first EP. Her single “Rewind” was used on “The Voice” and in promos for “iCarly” on Nickelodeon.

About J.Rice (http://www.youtube.com/jriceproductions)

J Rice black jacket red mic_compressedcroppedJ Rice grew up listening to artists like Take 6, Boyz II Men, Brian Mcknight, Wynton Marsalis, Kenny G and many other R&B/Jazz greats. His parents taught him to work for everything he wanted and at about age 11 he was running a paper route to pay for his first trumpet. Later in high school he started taking his singing seriously and built his own studio in his bedroom. One day he started a YouTube channel and has since grown to over 170,000 subscribers and over 30,000,000 views. J is now working on producing and writing his own material for his 4th independent album along with writing and producing for other artists.

About Mike Kalombo (http://www.youtube.com/user/KlassicMaster)

KALOMBO MEDIA (PNG)Mike Kalombo is a music producer, songwriter and filmographer, best known for his music production on some of the most viral videos on YouTube. Born in the Democratic Republic of Congo, he now resides in the United States. He has worked with both YouTube stars and music industry moguls, like Jermaine Dupri and quickly became one of the most sought after producers in the industry. Labeled the Quincy Jones of the digital era, he has collaborated with artistes such as Lisa Lavie, Sha Sha Jones, Destorm, Da Brat, Jenna Marbles , Ahmir, Erika David, Traphik, Shane Dawson, Alphacat, Wax and many more.

About Lisa Lavie (http://www.youtube.com/lisalavie1)

PROMO2aLisa Lavie is a Canadian singer and songwriter originally from LaSalle, Québec. Lavie is known for using the Internet to independently promote her music and concerts. Lavie’s vocals have appeared on soundtracks of major motion pictures, and her independently produced debut album “Everything or Nothing” was released on iTunes in 2008. Lavie has received national television coverage for her vocals, and for her production of the charity collaboration video “We Are the World 25 for Haiti (YouTube Edition).” She was chosen as a vocalist for Yanni’s 2010-2011 tours of South, Central, and North America.

About Lost Monkey Studio (www.lostmoneystudio.com)

lostmonkey-logo-arcLost Monkey is a 16-track Pro Tools studio in Hayward serving artists and bands seeking a comfortable environment in which to produce broadcast-quality sounds. The studio is owned and operated by Bay Area drummer Mike Stevens, who drew upon his experiences working in the area’s most venerable studios to open Lost Monkey in 2010. Lost Monkey is currently also building a solid roster of immensely talented West Coast artists who are working hard towards becoming some of the most seminal musicians in the world.

Interview with an Artiste: Christian Varela

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview Columbian YouTube artiste Christian Varela who submitted his cover of One Direction’s “Little Things” for our Valentine 2013 YouTube Cover Carnival contest which ends at 9PM EST, 14 March 2013.

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Sombrero (CB)Cristian Varela is a sixteen-year-old musician from Bogotá, Colombia. He has been playing guitar for the last ten years along with taking voice lessons over the last year. He has been in his rock band for two year and is currently doing covers of songs and working on original compositions.  His dream is to be a great guitarist and singer recognized not only in Columbia but all over the world. I had a rock band for two years.

1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

 I have been reading about the Pixel Project and your work to stop violence against women.  I felt that I could help spread this message through music and one of my covers on youtube.  That is why I decided to submit my video and join the Pixel Project to spread the message to end violence against women.

 2.  Why is ending Violence against Women important to you?

I think it’s important to stop violence against women because my own mother has been a victim of violence and I know with certainty how sad and painful it is to live in this environment.  I am aware that many women in the world are also victims of violence.  I believe that, as a man, I have a duty to spread this message to my friends and family

3.  In your opinion, how does music help in efforts to end violence against women?

Music is the means by which all types of messages are transmitted to all the people of the world. Day by day, millions of people receive messages that convey the music they hear. If, through the music and through different musical genres, I can create and transmit messages to help stop violence against women, then I have accomplished a great contribution.

4.  In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

I think that musicians have the ability to convey messages of love and affection with their songs. As musicians, they have some power over their fans that listen to them, and can therefore send messages of encouragement directly to large audiences.

Interview with an Artiste: Tara-Lynn Sharrock

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview Australian YouTube artiste Tara-Lynn Sharrock who submitted her cover of Whitney Houston’s “Greatest Love of All” for our Valentine 2013 YouTube Cover Carnival contest which ends at 9PM EST, 14 March 2013.

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Tara1Tara-Lynn Sharrock was born in Durban, South Africa, 1986. Her first song was in Zulu at eighteen months old.  In 1992, Tara-Lynn moved with her parents, two brothers, and two sisters, to Australia, where she took part in several talent contests.  Then in 2004, she moved to USA, where she participated in two musicals along with fundraising concerts to support education programs.  In 2009, she returned to Australia, where she continued her music career.  She reached the Top 6 Under 25 Girls category on the X-Factor show in Australia 2011 but  had to withdraw due to visa issues. She loves music, art, science,  rugby union and classic cars.    

 

 1.  Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I decided to take part in the Youtube Cover Carnival because violence against women is a very serious, and unfortunately, far too common blight across the world. As women, as musicians, as people, we must unite against such violence and one such way that I can do that is to take part in a competition that has people behind it, helping promoting it, and getting the word out. My voice is the best method I have for sending meaningful messages that will be heard across the world.    

2.  Why is ending Violence against Women important to you?

A very close female relative of mine was raped at age sixteen; she then endured nine years of domestic violence, before finally managing to escape. I witnessed the verbal and emotional abuse that she suffered during those years. She has been free from abuse since.  It was her vow to ‘never be a victim again’ that has inspired in me a strength and a desire to spread a message of love, support, and finding that strength in oneself.  Ending violence against women is so important to me because  I have seen firsthand just how damaging it can be to a person. No one should ever have to live in fear.

3.    In your opinion, how does music help in efforts to end violence against women?    

Music is one of the most, if not the single-most powerful methods by which to send messages of any kind to everyone. It transcends all languages and all borders and connects people on a deep emotional level. It can inspire them to hold one another, laugh with one another, cry with one another. It can move them to act and inspire them to make changes in society that need to be changed – such as stopping violence against women. There are many women and men who do not stand for such violence. All they need is a voice to inspire them, to unify them and give them that little kickstart to act.    

4.   In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians are public figures that have become role models whose fans and supporters look up to them.  Music has the power to transcend all and connects people who might not have been connected otherwise. It is a powerful force against division. Music unites. Musicians have the wonderful opportunity to be the voices of the world, reaching out to thousands of people through Youtube and other social media outlets that they might not have been able to reach otherwise. People are more likely to listen to the emotion and message delivered in a powerful song than they are to anything else. Music moves people and drives them to act; and musicians are the catalysts of that action.

Interview With An Artiste: Adam Stanton

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview Canadian YouTube artiste Adam Stanton who submitted his cover of One Direction’s “Little Things” for our Valentine 2013 YouTube Cover Carnival contest which ends at 9PM EST, 14 March 2013.

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IMG_0003870SMALLAdam Stanton grew up in the small town of Greely, Ontario, Canada. Though his background as a youth revolved around athletics, he has spent the last 15 years devoting his life to music. From performing throughout the United States with his band OFFLIMITZ in his late teens, to recording with 15-time Grammy-winning producer David Foster, Adam has built a career that is rich with musical knowledge and experience. Although singing and performing have always come first, Adam also writes music for himself and others. His blend of cover songs and original music have been the driving force in his career and he plans to collaborate with other artistes in the near future. Adam has grown his reach as an artist to 7.6 million YouTube video views and over 43,000 subscribers. He also keeps in touch with his 11,000 Facebook fans and 3,600 Twitter followers on a daily basis. 

 1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

I am a singer-songwriter with a lifelong passion of making music. Whether I’m releasing a new cover song on my YouTube channel, or recording and releasing original material, your best bet would be to find me in the studio working on a new tune. Music changes lives. We would all have a massive void in our lives without it. The only thing better than making music, is putting it to good use and helping to make a positive difference in the world we live in. This is why I decided to participate in The Pixel Project’s YouTube Cover Carnival. When it comes to raising awareness about ending violence towards women, you can count me in. The horrific event that claimed the life of Jyoti Singh Pandey should not go unnoticed. Nor should the countless other incidences that most of us will never even hear about. We must all do our part. This is why I am proud to be involved with The Pixel Project’s fight to end violence against women.

2. Why is ending Violence against Women important to you?

It is common sense that nobody should have to endure pain and suffering at the hands of an abuser. When a person or people decide to abuse a woman in a verbal, physical, or sexual manner, they are completely violating that woman’s rights to living a peaceful and violent free life. Nobody should live in fear. Nobody should have their body abused or violated. Nobody should be treated as the weaker sex. My mother and sister are two of the most important and loving women in my life. I can’t imagine them having to endure what other women around the world have to experience every day. We must put an end to violence against women.

3. In your opinion, how does music help in efforts to end violence against women?

Unfortunately, sometimes words are not enough to make a difference. But the power of music is one of the greatest forces we know of. Words and lyrics put to song seem to cut straight to a person’s core, and often make them analyse their own emotions and perceptions of the topic at hand in a more genuine and emotional way. When artists get together to make a change the world seems to listen. Music raises awareness. Music helps raise funding. Music just helps, and music will help to bring an end to violence against women.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians make music for their fans and supporters. And it’s those same fans that bring awareness to the world of their favorite musician’s message. Fans listen. Fans care. Fans are on our side. It is often our responsibility as musicians to bring topics and issues to the forefront of our listener’s ears. When I am involved in raising awareness about ending violence against women, my fans are there to listen, learn, and hopefully pass the message along. It is our global responsibility to take charge here. It is absolutely true that one person can make a change. And if that one person can influence many others, we’re on the right track.

ANNOUNCEMENT: The Pixel Project and the Positive Music Association – Partnering to Bring Positive Music to the Forefront of Anti-Violence Against Women Activism

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Positive Music Association

6 March 2013: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce a brand new partnership with the Positive Music Association (PMA). The Pixel Project and the PMA will be collaborating together on various programmes and projects under The Pixel Project’s ‘Music For Pixels’ campaign.

Music For Pixels ThumbnailRegina Yau, Founder and President of The Pixel Project, said: “Music is a powerful tool for raising awareness about difficult human rights issues such as VAW because it helps break the silence surrounding the violence by educating while entertaining. This is why we created the ‘Music For Pixels’ campaign as the first social media driven anti-VAW music campaign that uses YouTube music videos as a platform for YouTube, independent and up-and-coming artistes worldwide to use uplifting songs to empower women, girls and survivors and to say NO to VAW. Partnering with the PMA is a natural fit because they are committed to using positive music to help change the world for the better. We look forward to working with PMA members in the years to come.”

Scott Johnson, Founder of the PMA said: “We’re honoured to be partnering with the Pixel Project to help bring awareness to the global issue of violence against women. Music is a universal language that can move people in a way words alone cannot. Positive, life-affirming music can inspire both women and men to unite in taking a stand for treating women everywhere with kindness and respect.”

The first collaboration between The Pixel Project and the PMA is the Valentine 2013 YouTube Cover Carnival in honour of the Delhi Gang Rape victim, Jyoti Singh Pandey. The contest is currently running until 9PM EST, 14 March 2013 and PMA artistes are invited to join artistes worldwide in submitting covers of One Direction’s “Little Things” or Whitney Houston’s “Greatest Love of All” for the contest. More collaborative projects for 2013 will be announced over the coming months.

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For further information, please contact Regina Yau or Joy Syiem – music4pixels@thepixelproject.net

About The Pixel Project (www.thepixelproject.net)

Pixel Project ThumbnailThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for the U.S.A.’s National Coalition Against Domestic Violence, The Pixel Project and other anti-Violence Against Women nonprofits by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About the Positive Music Association (http://www.PositiveMusicAssociation.com)

New PMA logoThe Positive Music Association is an international membership organisation dedicated to promoting Positive music artists and Positive music as a distinct genre of music. Positive music is defined as lyric-based songs with universal, life-affirming messages. Positive music can inspire, heal, uplift, empower, energize, unite and enlighten as we create and awaken to a more peaceful, sustainable and healthy world that works for everyone. Founded in 2003, the PMA has over 350 members in over 12 countries and growing. For more information, contact Scott@PositiveMusicAssociation.com.

Music For Pixels Partner: Mike Kalombo of Kalombo Media

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Meet Mike Kalombo, founder of Kalombo Media and one of our partners for the Music For Pixels campaign who has generously donated a production session for the Grand Prize Winner of the Valentine 2013 YouTube Cover Carnival. Mike is a music producer, songwriter and filmographer, best known for his music production on some of the most viral videos on YouTube. Born in the Democratic Republic of Congo, he now resides in the United States. He has worked with both YouTube stars and music industry moguls, like Jermaine Dupri and quickly became one of the most sought after producers in the industry. Labeled the Quincy Jones of the digital era, he has collaborated with artistes such as Lisa Lavie, Sha Sha Jones, Destorm, Da Brat, Jenna Marbles , Ahmir, Erika David, Traphik, Shane Dawson, Alphacat, Wax and many more. 

Mike recently took a bit of time out of his busy schedule to talk to us about why he supports the cause to end violence against women.

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Mike Kalombo_compressed1. Tell us about what you do and how you came to be sponsor the production prize for The Pixel Project’s Valentine 2013 YouTube Cover Carnival contest

I`m  a music producer, signed under Jermaine Dupri’s Record label So So Def, and CEO and Founder of KALOMBO MEDIA. I believe in the message behind this project, it can never be said enough.

2. Why is ending violence against women important to you?

As a husband, father, and son, I couldn’t imagine any harm coming to the women in my life, and wouldn’t wish any on all the women around the world.

3. In your opinion, how does music help in efforts to end violence against women?

Music is an international language, a language that any culture can understand. I feel like music speaks to the soul.  With a positive message in   there, it has the power to reach millions of people around the world.

4. In your opinion, how can musicians and producers help encourage people to take an interest in and step up to help stop violence against women?

They can start by doing something about it themselves first. Like the great Michael Jackson says in “Man in the Mirror”, change has to start with you. When others see you do something about it, they can get inspired to contribute to the efforts.

5. In your opinion, how can we encourage young men and boys to take an interest in and step up to help stop violence against women?

Leading by example is a great way to do this. Actions speak louder than words.

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Interested in participating in the Valentine 2013 YouTube Cover Carnival? Find out more here.

Not an artiste but still want to support our work? Give back while giving joy:

Searching for an affordable gift for Valentine’s Day that is both empowering and uplifting for someone in need of that extra encouragement and love? Check out our “16 For 16” digital EP featuring 5 songs aimed at lifting the spirits and empowering survivors of Violence Against Women worldwide via all major online music stores including iTunes, Amazon, Google Music, Spotify and many more. Prices range from US$4.95 to US$6.45 depending on region and retailer and 100% of the proceeds go towards keeping The Pixel Project’s programmes and projects running. Just click on the buttons below to be taken to the EP’s download page in your preferred online music store:

LAUNCH ANNOUNCEMENT: The Valentine 2013 YouTube Cover Carnival – A Musical Tribute to the Delhi Gang Rape Victim, Jyoti Singh Pandey

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Carousel Slide-011 February 2013: After a promising first YouTube Cover Carnival in 2012, The Pixel Project, the award-nominated volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is pleased to launch their second YouTube Cover Carnival contest which runs from 1 – 28 February 2013 in conjunction with the Valentine’s Day season. The Valentine 2013 YouTube Cover Carnival is dedicated to the Delhi Gang Rape Victim, Jyoti Singh Pandey, in honour of her courage and strength in fighting her attackers and her injuries to the very end.

Regina Yau, Founder and President of The Pixel Project said: “The Pixel Project has decided to make our Valentine 2013 YouTube Cover Carnival a musical tribute to Ms. Pandey because we believe that her death should not be in vain. We hope that the songs we have chosen for up-and-coming YouTube artistes from all over the world to cover in memory of Ms. Pandey will be a positive way of continuing the momentum of the anti-VAW activism her death inspired in communities in India and beyond.” Continue reading →

ANNOUNCEMENT: And The Winners of the Fall 2012 YouTube Cover Carnival are…

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21 September 2012: The Pixel Project, the award-nominated global volunteer-led virtual non-profit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to announce and warmly congratulate the three top winners of their Fall 2012 YouTube Cover Carnival competition:

The Grand Prize Winner is The Other People from India with their harmony-rich R&B style arrangement of “Dark Side”. They will receive a comprehensive package worth at least US$1400 including: Free production, mixing and mastering of one of their original songs courtesy of Lost Monkey Studio; Placement of that original song on Lost Monkey’s catalogue for TV/Film licensing; Free distribution of that original song by Horus Music; Having their winning cover of ‘Dark Side’ included in The Pixel Project’s year-end “16 For 16” charity digital EP. Their YouTube Cover of “Dark Side” will also be featured on the YouTube homepage of The Pixel Project’s YouTube Music Ambassador – YouTube’s Number One R&B band, AHMIR  – for 3 days together with a video foreword from AHMIR.

The Second Prize Winner is Jess Greenberg from England who submitted a lovely, laidback acoustic cover of “Dark Side”. She will receive a package worth US$500++ including: 1 of her original songs mixed and mastered by Lost Monkey Studio and placed in their licensing catalogue for potential TV/Film placement; 1 autographed AHMIR CD and one AHMIR t-shirt; and free-of-charge digital distribution by Horus Music for the winner’s song of choice mixed and mastered by Lost Monkey for 3 years (worth US$200).

The Third Prize Winner is ToRi-LyNN from the U.S.A. with her powerful rendition of “Dark Side”. She will receive a package worth US$300++ including: 1 original song from the winner’s repertoire placed in Lost Monkey Studio’s licensing catalogue for potential TV/Film placement; 1 autographed AHMIR CD OR one AHMIR t-shirt; Free-of-charge digital distribution by Horus Music for the winner’s song of choice for 3 years.

Regina Yau, Founder and President of The Pixel Project said: “The YouTube Cover Carnival competition is one of our Music For Pixels campaign’s programmes designed to get YouTube artistes on board the cause to stop VAW. This is our first ever YouTube Cover Carnival and we are very pleased to see the level of support there is out there for the cause. 12 up-and-coming YouTube artistes from 5 countries took part in the competition to help us spread our message about stopping VAW worldwide and 4,498 people voted in our 5 finalists from which we selected the final winners. Our next YouTube Cover Carnival will be in February 2013 and we hope that the competition will continue to grow and develop into a major global online platform for up-and-coming artistes from YouTube and beyond to say NO to VAW.”

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For further information, please contact:

General Inquiries:

Media Inquiries:

About the Music For Pixels Campaign (http://music4pixels.thepixelproject.net)

Music For Pixels, a campaign by The Pixel Project, is the first music-based social media campaign to exclusively collaborate with YouTube artistes speaking up to prevent and stop VAW through music video PSAs while raising funds for the cause via digital music downloads. All funds raised from the portion of the song’s proceeds donated by artistes in 2012 will go towards the Celebrity Male Role Model Pixel Reveal campaign in benefit of the USA’s National Coalition Against Domestic Violence and other anti-Violence Against Women nonprofits.

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About AHMIR (www.ahmirmusic.com)

AHMIR is the #1 MOST POPULAR R&B GROUP on YouTube with over 60 million video views and comments by celebrities such as Ryan Seacrest, Ashton Kutcher, Miley Cyrus, Demi Lovato, Perez Hilton, Pink, and more. The group has used their success to bring awareness to several charity organizations including Lucy’s Love Bus, Haiti Relief Fund, American Red Cross, American Cancer Society, Words Matter, YMCA, Kevin Youkilis Hits for Kids, and The Pixel Project. Their cover video of Pink’s “Perfect” was named one of the top Anti-Bullying PSA’s by The Huffington Post. AHMIR is now signed to Robbins Entertainment (distributed by RED / Sony Music).

About Horus Music (www.horusmusic.co.uk)

Horus Music is a 360 degree music company based in Leicester, UK, specialising in music distribution, publishing and management.  They are a one stop shop for getting your music on sale in online stores and subscription services worldwide, including: iTunes, Amazon MP3, Spotify, Deezer, Nokia, Napster, eMusic, Google Music, YouTube, Vevo, Myspace Music, HMV Digital, Zvooq, Simfy, 7Digital, Rhapsody and many more. They can also provide physical distribution throughout the UK.

About Lost Monkey Studio (www.lostmoneystudio.com)

Lost Monkey is a 16-track Pro Tools studio in Hayward serving artists and bands seeking a comfortable environment in which to produce broadcast-quality sounds. The studio is owned and operated by Bay Area drummer Mike Stevens, who drew upon his experiences working in the area’s most venerable studios to open Lost Monkey in 2010. Lost Monkey is currently also building a solid roster of immensely talented West Coast artists who are working hard towards becoming some of the most seminal musicians in the world.

Interview With An Artiste: Malissa Alanna

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview Barbados-based artiste Malissa Alanna who submitted her cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.

Malissa Alanna was born and raised on the Island of Barbados. At 9 years old she penned her first song. She has concentrated on the country/pop genre, something unusual for a teenager born and raised in the Caribbean! However, with her strong, versatile voice, she can sing just about anything. Malissa Alanna has excelled in jazz dancing and martial arts, attaining the rank of Senior Black Belt, and is known for her relentless drive and effervescent personality.

1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.  

I am Malissa Alanna. I was born and raised in the Island of Barbados, which is a beautiful coral Island in the Caribbean. I am a singer, songwriter and producer and despite my country’s love of calypso and reggae, I am a country artist and have been  making significant strides, particularly recently.

I spend a tremendous amount of time reading and watching movies, and it has come to my realisation that domestic violence against women is one of the most common causes of unnatural death among women across the world. Although I personally have not had to endure the obvious emotional and physical anguish that those for whom this is a reality must face on a day to day basis, I have adopted this cause as one of my key causes (along with the fight against HIV/AIDS) as I develop as an artist and hope to use my platform as an opportunity to address these profound issues. I have also learned that there are often instances where my two causes become one as women are, in many cases, beaten and forced to have unprotected sex with men, and contract the HIV Virus. Looking at the bigger picture, my music must be used in every way to help those who have to face this kind of suffering in their lives.

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2. Why is ending violence against women important to you?

Ending violence against any human being or any living thing is important to me. However, women nurture and carry life, and the love I have received from my mother throughout the course of my lifetime has had a profound impact on my development, and has shaped who I am. I could never imagine how devastating it must be for children in particular to witness their mothers being abused. As a teen myself, I could only imagine the horror any young lady who is trapped in an abusive relationship must go through. And so I believe all young ladies should enjoy the freedom and consistent love with which I have been blessed from the men in my life – my father, extended family, and friends. I think it is important for everyone to enjoy this life we have been blessed with and not wake up each day in fear of pain or torture.

3. In your opinion, how does music help in efforts to end violence against women?

Throughout the years music has played a powerful part in the perception of violence against women. We have seen Tina Turner overcome her struggles with abuse to triumph and become one of the most successful recording and performing artistes in history. We have also seen the disastrous impact abuse has had on Rihanna (who is also from Barbados). I think it is important to target music consumers who represent a vast majority of the world’s population, to sensitise them about the reality of domestic violence and to give those who are in abusive situations the courage to tell someone and get help.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

Musicians are among the world’s most powerful people, particularly in this era of YouTube, Twitter, Facebook etc. Musicians can use that vast reach and social presence to send direct messages to their fans and supporters to push for the end of violence against women. Their lyrical content can also be used by sending positive messages.

Interview With An Artiste: ToRi-LyNN

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As part of The Pixel Project‘s “Music For Pixels” campaign, we encourage artistes taking part in any “Music For Pixels” programme, be it as an Artiste of the Month or as a YouTube Cover Carnival contestant, to speak up about why they are using music to say NO to violence against women.

Today, we interview US-based YouTube artiste ToRi-LyNN who submitted her cover of Kelly Clarkson’s “Dark Side” for our Fall 2012 YouTube Cover Carnival.

ToRi-LyNN (born Tori-Lynn Jones) is a teen triple threat in the entertainment world. She began dancing at the age of three and has since made her mark as an aspiring pop artist. She has performed at many charity events across Florida and has also released two singles: Labyrinth of Love and Nobody But Me. Her family, manager Cheryl Steele, and vocal coach Anita Wilson have been major influences in her artistic career, but her biggest inspiration has been her younger brother Glenn who is battling a very rare genetic disease called cystinosis. She dedicated Labyrinth of Love to him and hopes to use her music to spread the word about this rare, life-threatening, and incurable disease.

1. Tell us about yourself and why you decided to take part in the YouTube Cover Carnival.

My name is ToRi-LyNN. I am 15 years old and I’m from Boca Raton, Florida.  I am speaking out and taking a stand about a cause that is very near and dear to my heart right now. Recently, I was introduced to The Pixel Project’s YouTube Cover Carnival contest that I had not really been that familiar with until I really got involved with what it was about. I have been involved with a lot of charity work and projects, such as: Relay For Life, Dan Marino’s Walk For Autism, cystinosis, which is a very rare genetic disease that my brother, Glenn, has. However, I have never been involved with the cause to end violence against women, and now that I’ve learned more about it and had the wonderful opportunity of being introduced to The Pixel Project, I am very happy to be a part of it.

2. Why is ending Violence against Women important to you?

Knowing that 1 out of 3 women and even young girls my age suffer through such terrifying situations as this really makes me want to help out and do something about it! Everyone should take a stand and speak out against violence against women & girls, because NO ONE should ever have to suffer, be humiliated & most of all be a victim of such a horrible crime! I am trying to reach out to as many people as possible for a good reason and a great cause: VIOLENCE AGAINST WOMEN! I truly believe in this cause and want to help to try & STOP this! I have entered into The Pixel Project’s YouTube Cover Carnival contest to help promote this cause and would love the whole world’s help in getting people involved. I would like to be one of many spokespersons for a great cause such as this. If we all come together and stand up to violence against women and girls, the world would be a much better place to live in.

3. In your opinion, how does music help in efforts to end violence against women?

Music makes the world go around! In my opinion, music is something that hits home with people as far as getting your emotion and feelings out there. The lyrics of a song can be very strong and will draw an audience’s attention. I think music is the best way to get your point across, even better than someone just standing there making a speech. Music not only makes a statement with its lyrics, but it also entertains people and gets them to listen.

4. In your opinion, how can musicians help encourage people to take an interest in and step up to help stop violence against women?

In my opinion, people are always more likely to take a lot more interest in listening to someone with status, especially a celebrity. It’s just human nature. With that being said, half of your battle is taken care of as far as how a musician can help encourage people to take an interest in and step up to help stop violence against women. The majority of the people in this world love music and the people who sing it. That is a BIG incentive right there because people love to hear artistes sing and when something like a cause or a campaign to help comes into play, people are all the more interested. It inspires most people and makes them want to get involved, especially if it’s a musician who has made a direct impact on them or their lives.